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Start following Kiara Advani’s simple yet powerful morning ritual for glowing skin

Have you ever stopped to marvel at Kiara Advani’s radiant and flawless skin? In the exquisite glamour that is Bollywood, Kiara Advani stands out not just for her acting genius but also for her luminous and healthy skin. Amidst the overwhelming myriad of options surfaced by the beauty industry, this simple yet transformative ritual is not only a fad, but the cornerstone of her radiance.

 

The secret might be simpler than you think. It’s not a gruelling workout or a 10-step skincare routine; it’s a simple cup of warm water, with a slice of lemon in it. Kiara’s morning habit of indulging in warm water infused with the zest of fresh lemons has become a conscious choice rooted in her approach to holistic well-being. The actress recommends this refreshing elixir not only for its skin-enhancing benefits but also for the multiple benefits it has in improving your overall health and vitality.  

 

Hansa Yogendra, Director of The Yoga Institute in one of her videos on the health benefits of lemons mentioned, “Drinking one glass of lemon water every day in the morning will benefit you for a lifetime”.  Her claim can further be supported by a research published in the Journal of Science and Technology which reveals that “It is a healthy appetiser and helps to treat diseases with digestive aids. Lemon does not disclose any adverse effects, according to literature, but it is used all over the world as a traditional medicine”. Vitamin C, which is abundantly present in lemons, fights toxins and increases collagen production in the body, both of which help in treating acne as well as tightening the skin and reducing fine lines and wrinkles. While lemons are famously known for their Vitamin C component, not many people are aware of their Potassium-rich skin, which is an important mineral for nervous stimulation as well as maintaining blood pressure. Here are a few more benefits of adding lemon water to your everyday diet:- 

  • Immediately soothes muscle cramps
  • Peptin in lemons makes us feel fuller, thereby, helping in weight loss
  • Boosts immunity by stimulating the production of White Blood Cells in the body
  • Removal of kidney stones 
  • The lemon peel when infused in water for 30 minutes, activates its bioactive compounds which boost immunity and prevent our bodies from cellular damage
  • It also helps in the release of digestive enzymes which help in better absorption of nutrients

 

This simple kitchen hack has proudly made its way into the celebrity wellness circuit. Not only Kiara Advani but also Alia Bhatt, Deepika Padukone, Kriti Sanon, and Malaika Arora have this one drink in common at the break of dawn.

Here are 3 ways, you can incorporate the lemon water glow into your morning routine:- 

  1. Warm ginger lemon tea- Boil a glass of water with crushed ginger. When its done, squeeze a lemon into your glass and have it warm. To enjoy it in place of your morning tea, you may add a teaspoon of honey to it.

2. Ginger lemon shot – Take an inch of ginger root, and one squeezed lemon. Add enough water to blend it (3-4 tablespoons) in a blender, and have it as a morning shot.

3. Lemon-infused detox water- Cut up slices of one lemon and add it to your water bottle. Have 1-2 glasses of lemon water in the morning, and keep having the rest throughout the day. 

While lemon water offers a myriad of health benefits, it’s crucial to exercise moderation. One lemon a day is a healthy limit, and people with gastroesophageal reflux disease should be cautious about excessive lemon juice intake. As with any dietary rituals, balance is key to ensuring you enjoy the advantages without overdoing it. 

Jubilant Consumer Joins Forces with MandiGate in Strategic Partnership to Modernize India’s Rs. 2 Lakh Crore Fresh Produce Market

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Jubilant Consumer Joins Forces with MandiGate in Strategic Partnership to Modernize India’s Rs. 2 Lakh Crore Fresh Produce Market

In a move that could reshape how fresh produce is processed and delivered across the country, Jubilant Consumer Pvt. Ltd. has signed a Memorandum of Understanding (MoU) with MandiGate. The partnership is set to focus on improving the overall quality and efficiency of fresh produce processing, while introducing solutions tailored to the specific needs of clients nationwide.

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Both companies bring complementary strengths to the table—Jubilant Consumer with its deep expertise in consumer goods and MandiGate with its tech-driven approach to agri supply chains. Together, they aim to streamline operations from farm to fork, cutting down on waste, improving shelf life, and making sure that what reaches consumers is fresher and better.

Speaking about the collaboration, representatives from both firms emphasized their shared commitment to innovation and long-term impact. The idea is not just to scale up operations, but to do so intelligently—with a focus on traceability, sustainability, and customer-specific customization.

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This partnership is particularly timely, as the demand for high-quality, reliably sourced fresh produce continues to grow—both from consumers and businesses like restaurants, foodservice chains, and retailers. By combining infrastructure, technology, and on-ground insights, Jubilant Consumer and MandiGate hope to raise the bar for how fresh produce is handled in India.

The two companies will kick off joint operations in the coming months, with pilot projects already in the works in key agricultural zones.

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Breaking the ₹6,000 Barrier: Can Miraggio Become India’s First Handbag Unicorn? The Brand Betting on Femininity, Frequency, and Feedback

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Breaking the ₹6,000 Barrier: Can Miraggio Become India’s First Handbag Unicorn? The Brand Betting on Femininity, Frequency, and Feedback

Mohit Jain’s entrepreneurial journey didn’t begin with handbags — it started at 20, in a small room in Canada, with a dropshipping business targeting India. But even as he grew that venture over two and a half years, he felt something missing. “It just wasn’t fulfilling,” Jain says. “I wanted to create something with real brand value, something disruptive.” That desire sparked the inception of Miraggio — an affordable luxury handbag brand built on aspiration, access, and a distinctly Indian identity.

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Miraggio wasn’t born out of fashion education or deep-rooted industry ties. It was born from consumer observation. Jain noticed how even he, like many others, gravitated toward international labels like Zara over Indian brands — not because of price, but because of perception. “We’re willing to pay more for something aspirational,” he explains, “but most Indian brands lose focus on brand-building in the pursuit of scale.”

That led Jain to explore a white space in the Indian market: handbags priced between ₹2,000 and ₹6,000. Below that threshold, the market was crowded with indistinct mass-market players. Above it, the shelves were dominated by international names — often at inflated prices compared to their overseas tags. Strikingly, there was no Indian handbag brand with revenues exceeding ₹300 crore. Jain saw that not just as a statistic — but as an opportunity.

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With a goal to become the “Zara of handbags,” Miraggio now drops new collections every month, tapping into diverse use cases — party, work, casual, and travel — to drive repeat purchases. And it’s not just about aesthetics. “We make bags that look like ₹10,000 bags, but cost much less — without compromising on materials or workmanship,” he says. That secret sauce: rigorous design innovation balanced with commercial logic, driven by data and deep consumer insight.

Today, Miraggio is among the top four handbag brands on Myntra and is expanding into backpacks and laptop bags for women — a segment Jain says is underrepresented. “The vision,” he adds, “isn’t just to sell bags. It’s to build an iconic brand from India that women love, trust, and feel proud to carry.”

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India’s UPI Hits Record 18.3 Billion Transactions in March—Total Value Nears Rs 25 Lakh Crore

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India’s UPI Hits Record 18.3 Billion Transactions in March—Total Value Nears Rs 25 Lakh Crore

India’s love affair with digital payments is showing no signs of slowing down. In March 2025, the Unified Payments Interface (UPI) shattered its own record, clocking a staggering 18.3 billion transactions—its highest ever in a single month. That’s a jump of over 13% from February’s 16.1 billion transactions, and a whopping 36% surge compared to March last year, as per the latest data from the National Payments Corporation of India (NPCI).

Not just volume—the money moved also ballooned. The total value of UPI transactions shot up to Rs 24.77 lakh crore, a significant leap from Rs 21.96 lakh crore in February, translating to a month-on-month growth of nearly 13%.

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Drill it down to the daily scale, and March saw an average of 590 million transactions a day, moving close to Rs 80,000 crore daily. That’s not just big—it’s colossal.

So, what’s behind this payment frenzy?

A few things. For starters, more merchants across the board—big and small—are plugging into UPI. From street vendors to supermarkets, UPI has become the default way to pay. Plus, government-backed nudges continue to push things along. A recent example: the Rs 1,500 crore incentive scheme rolled out to encourage low-value merchant transactions using BHIM-UPI. This scheme, which runs till March 2025, is aimed specifically at making digital payments second nature even in smaller towns and kirana shops.

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And of course, convenience is king. UPI’s frictionless experience, instant settlements, and QR code simplicity have made it a no-brainer for both consumers and businesses.

As of February, the UPI app leaderboard remained unchanged—PhonePe, Google Pay, and Paytm still hold the lion’s share of the market. But with newer players like Flipkart’s Super.money also joining the race, the ecosystem is bound to get even more dynamic.

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Bajaj Auto Surges Ahead in EV Race, Ola Electric Slips to Third in March Sales

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Bajaj Auto Surges Ahead in EV Race, Ola Electric Slips to Third in March Sales

March 2025 turned out to be a high-voltage month for India’s electric two-wheeler market, with Bajaj Auto roaring past the competition to claim the top spot. The Pune-based manufacturer sold 34,863 e-scooters, clinching the number one position for the second month in a row—and clocking its best-ever monthly performance to date.

TVS Motor followed with 30,453 units, leaving Ola Electric—once the undisputed leader—in third place with 23,430 units, as per data from the government’s VAHAN portal.

While Bajaj grabbed a 26.76% share of the market in March, TVS wasn’t far behind with 23.3%, and Ola settled at 17.9%. However, when you zoom out and look at the entire fiscal year (FY25), Ola still holds the crown, commanding a 30% market share, ahead of TVS at 21% and Bajaj at 20%.

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So, what caused Ola’s sudden dip?

According to a filing by the company, the trouble began in February when Ola Electric started handling its own vehicle registrations. This transition led to delays and a mounting backlog, but the company says the worst is over.

“We’ve cleared most of the February load and are working through the tail end of March registrations. Things should be back on track by April,” the company said, adding that it’s scaling its internal operations and working closely with partners to speed things up.

There was also a brief legal tangle—Ola Electric settled a dispute with Rosmerta Digital Services Ltd., a third-party registration partner. The Bhavish Aggarwal-led firm said the confusion around the registration numbers was partly due to ongoing vendor negotiations.

Meanwhile, Ather Energy is quietly gaining momentum, selling 15,446 units in March, showing that it’s still a serious contender. Hero MotoCorp moved 7,977 units, while Greaves Electric followed with 5,641 units.

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With the EV space heating up and new players eyeing market share, it’s clear the race for dominance is far from over. But for now, Bajaj has pulled ahead—and Ola has some catching up to do.

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From Anonymity to Authenticity: Hood Reinvents Itself as AI-Driven Dating App KnotDating

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From Anonymity to Authenticity: Hood Reinvents Itself as AI-Driven Dating App KnotDating

Once known for letting users speak their minds behind a veil of anonymity, social networking platform Hood is stepping into new territory. It has rebranded and reinvented itself as KnotDating—a matchmaking platform that blends artificial intelligence with human intuition to help working professionals find meaningful relationships.

Targeted at those tired of casual swiping and superficial bios, KnotDating promises something different: deeper, more thoughtful connections. Instead of relying on rigid filters or family-driven preferences like traditional matrimony apps, this platform leans into conversation and behavioral understanding.

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“Dating apps often turn into endless chats that go nowhere. Matrimony platforms can feel like a checklist with no soul,” says Jasveer Singh, co-founder and CEO. “We’re carving out a middle path—where professionals who are serious about finding a life partner can meet through meaningful conversations, not cold algorithms.”

Currently operating as an invite-only community, KnotDating is still in its early access phase, but plans to open its doors to the wider public soon.

This isn’t a random pivot. According to the company, years of building Hood gave them a clear insight: users are craving more genuine connections online. Feedback from the community combined with shifts in digital behavior led them to realize that there’s a massive gap between dating apps and traditional matchmaking—especially for busy professionals who want something real.

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Before this transformation, Hood—earlier called Zorro—had raised roughly $3.2 million from a lineup of heavyweight investors, including 3one4 Capital, 9Unicorn Ventures, Vijay Shekhar Sharma, Ritesh Agarwal, Ashish Hemrajani, Kunal Shah, and Ashneer Grover.

The original platform, co-founded by Jasveer Singh and Abhishek Asthana (better known online as Gabbar Singh), gained attention for allowing users to interact anonymously. But the team believes it’s time for something more intentional.

“We’ve always been about authentic communication,” Singh adds. “With KnotDating, we’re just channeling that authenticity in a new direction—one that helps people build real relationships that last.”

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Fashion Startup Outzidr Raises Rs 30 Cr to Fuel Its Gen Z Fast-Fashion Blitz

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Fashion Startup Outzidr Raises Rs 30 Cr to Fuel Its Gen Z Fast-Fashion Blitz

Outzidr, a young direct-to-consumer fashion brand catering to Gen Z’s ever-changing style cravings, has secured Rs 30 crore (around $3.5 million) in seed funding. The round was led by Stellaris Venture Partners, with participation from notable angel investors such as LivSpace’s Ramakant Sharma and Mamaearth co-founder Ghazal Alagh.

Started in 2024, Outzidr is built around one core idea: fashion should move as fast as the trends that inspire it. The platform is aimed at young women looking for fresh, occasion-specific styles—be it for a night out or a beach getaway.

The company plans to channel this new funding into several areas—from tech infrastructure and team expansion to refining its inventory management system and speeding up its design-to-drop process.

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“Trends now move at breakneck speed,” said co-founder Nirmal Jain. “If you’re using the old-school model of bulk manufacturing and large inventories, you’re either left with dead stock or you miss the wave entirely.”

Meet the Founders Behind the Brand

Outzidr’s leadership team brings deep experience from the fashion and logistics world. Nirmal Jain, who previously helped build Landmark Group’s Styli into an Rs 800 crore brand, is joined by Mani Kant Mani, former digital and omnichannel lead at Max Fashion, and Justin Mario, who has led supply chain operations at both Aymakan and Styli.

Together, they’ve built a nimble fashion engine that runs on a “test-small, scale-fast” model. Instead of betting big on every new trend, the team drops styles in micro-batches, tracks early sales performance, and only scales what clicks.

Since launching, Outzidr has pushed over 3,000 styles live, adding around 2,000 new designs each month. Their lean inventory cycle clocks in under three weeks—lightyears ahead of traditional fashion timelines.

“Our edge is our ability to sense demand early and act fast across design, sourcing, and merchandising,” Jain added. “That speed is what keeps us ahead of the curve.”

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The company is also looking to bring 90% of its production to India within the next two years, aiming for a more responsive and sustainable supply chain rooted closer to home.

Outzidr’s bold bet? That the future of fashion isn’t just about what’s trendy—it’s about how quickly and intelligently you can deliver it. And they’re building the rails to do just that.

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Disney Consumer Products India Eyes 50% Online Sales as It Enters 15+ New Categories Including Jewellery, Dairy & Snacks

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Disney Consumer Products India Eyes 50% Online Sales as It Enters 15+ New Categories Including Jewellery, Dairy & Snacks

Disney Consumer Products India—the licensing arm of The Walt Disney Company—is quietly laying the groundwork for a major expansion in India. And it’s not just about selling more Mickey Mouse t-shirts.

The company is doubling down on strategic partnerships, looking to team up with long-term players who can build Disney’s presence across both everyday products and immersive brand experiences. It’s not just more of the same either—the push includes an active move into fresh, sometimes unexpected categories.

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“In just the last couple of years, we’ve stepped into more than 15 new spaces—snacks, dairy, fine jewellery, even eyewear,” said Priya Nijhara, who heads Disney Consumer Products in India. “We’re constantly seeking out unique opportunities that align with how Indian consumers live, shop, and celebrate brands.”

Disney has been building its consumer products business in India since the early 2000s, starting with branded corners in physical retail stores. Fast forward to today, and the company’s presence spans modern trade outlets, small shops, major e-commerce platforms, and even the growing quick commerce sector.

According to Nijhara, nearly 25% of Disney’s India product sales now come from online channels—a number that’s only expected to grow. “We see that number going up to 50% in the next few years as more people come online and get comfortable with digital payments,” she said.

The brand has already had successful runs with popular online-first labels like The Souled Store, Bewakoof, Bonkers Corner, Nap Chief, Mensa Brands, and Firstcry. It also continues to grow its footprint on larger marketplaces like Flipkart, Myntra, and Amazon.

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The bigger vision? Disney doesn’t just want to be a name on a lunchbox. It wants to become a part of Indian homes, celebrations, and everyday life in ways that feel personal, joyful, and rooted in what consumers actually want. And it’s doing that by building the right local partnerships, not just expanding its catalog.

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Mamaearth CMO Anuja Mishra Steps Down, CEO Varun Alagh to Oversee Marketing for Now

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Mamaearth CMO Anuja Mishra Steps Down, CEO Varun Alagh to Oversee Marketing for Now

In a move that has caught industry attention, Anuja Mishra, the Chief Marketing Officer of Honasa Consumer Limited—the company behind Mamaearth, BBlunt, and The Derma Co.—has put in her papers. She’ll be officially stepping away from the role at the end of business hours on June 30, 2025.

The reason? Personal, according to Mishra’s resignation letter that was included in a regulatory update to the Bombay Stock Exchange. Honasa’s co-founder and CEO Varun Alagh will be filling in temporarily as CMO until a successor is named.

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Mishra, who joined Honasa in March 2022, brought with her a heavyweight marketing background. She had previously led the personal care and hygiene category at Godrej Consumer Products, with earlier stints across FMCG giants in brand strategy, product innovation, and sales.

Her exit comes just as Honasa rolled out a sizeable chunk of stock options to employees—24.61 lakh shares under its 2018 ESOP scheme. Based on the NSE opening price of Rs 232 last Thursday, that grant is estimated to be worth around Rs 57 crore. Each stock option is priced at Rs 10, with one equity share issued upon vesting.

Financially, the company has held steady. For the third quarter of FY25, Honasa reported Rs 517.5 crore in revenue—a modest 5.9% bump from Rs 488.2 crore in Q3 of the previous year. While not explosive, the numbers suggest continued traction in a competitive personal care market.

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No official word yet on who might step in as the next marketing head, but all eyes will be on Alagh as he juggles both CEO and interim CMO roles in the months ahead.

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Bootstrapped to Big League: How Yoho Plans to Hit Rs 1,000 Cr in Revenue by FY2030 with 2,000 Offline Stores and 300 SKUs

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Bootstrapped to Big League: How Yoho Plans to Hit Rs 1,000 Cr in Revenue by FY2030 with 2,000 Offline Stores and 300 SKUs

Yoho, the homegrown footwear startup launched just three years ago, is setting its sights high. The company wants to clock Rs 1,000 crore in revenue by FY2030 — and it’s not just wishful thinking. Founders Ahmad Hushsham and Prateek Singhal have laid out a sharp, multi-pronged game plan to get there: stronger offline distribution, new product lines, faster delivery channels, and even a foray into international markets.

Started in 2021, Yoho built its name by crafting shoes that hit the sweet spot between comfort and price. Now, it’s moving beyond the basics and into serious scale-up mode.

From 4x Growth to a 12x Leap

“We didn’t expect to grow this fast,” admits Hushsham, who also serves as the company’s CEO. “But the numbers speak for themselves.”

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According to the founders, Yoho has grown nearly fourfold year after year in terms of sales volume — and revenue has jumped almost 12x since the first year. The brand now wants to leverage that momentum with new launches in kidswear and sports footwear, boosting its product portfolio from 100 to 300 SKUs in FY2025 alone.

Singhal, co-founder and COO, believes the Rs 1,000 crore goal is within striking distance. “It’s not just about chasing a topline number. We want to claim 10% market share in our category — and be the brand people think of when they want everyday shoes that don’t compromise on comfort.”

Foot on the Ground: 2,000 Stores in the Works

Though Yoho began as a digital-first brand, it’s now putting serious muscle behind physical retail. Currently selling through 500 multi-brand outlets, the team wants to quadruple that number to 2,000 by the end of 2025 — focusing on cities beyond the metros.

Plans are already in motion for company-owned stores and mall kiosks. A dedicated outlet is set to open in Barnala, Punjab, while Delhi-NCR will see the brand’s first standalone kiosk soon.

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Right now, the lion’s share of sales — about 90% — comes from online. But the founders expect that to shift rapidly as they gain more shelf space across India.

What’s Next: Quick Commerce, Exports, and More

Yoho isn’t stopping at traditional channels. The company is also exploring quick commerce as a distribution lever — tying up with platforms that can get its shoes to consumers within hours. Simultaneously, export opportunities are being mapped out as the brand tests its appeal in international markets.

Manufacturing is also being brought closer to home, with plans underway to set up in-house production capabilities. That would help the brand move faster and gain tighter control over quality and cost.

“We’re not chasing vanity milestones,” says Hushsham. “We’re building for scale — but we’re also building with intention.”

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Aman Gupta’s boAt Makes a Silent Splash: Imagine Marketing Files Confidential IPO Draft With SEBI

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Aman Gupta’s boAt Makes a Silent Splash: Imagine Marketing Files Confidential IPO Draft With SEBI

Imagine Marketing, the powerhouse behind consumer electronics brand boAt, has taken a step toward going public — again. This time, the company has quietly submitted its IPO draft under SEBI’s confidential pre-filing route, which lets companies delay making key IPO details public until a later stage.

In a notice issued Monday, the company confirmed it had filed a “Pre-filed Draft Red Herring Prospectus” (PDRHP) with SEBI and the stock exchanges under the ICDR (Issue of Capital and Disclosure Requirements) regulations. But there’s a catch: pre-filing doesn’t necessarily mean the IPO will go through — it simply opens the door.

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This is Imagine Marketing’s second shot at a public listing. Back in January 2022, the company filed for a Rs 2,000 crore IPO — Rs 900 crore in fresh equity and a Rs 1,100 crore offer-for-sale — but didn’t move ahead with the plan.

Founded in 2013 by Aman Gupta (a familiar face on Shark Tank India) and Sameer Mehta, Imagine Marketing has built a strong brand presence through its boAt portfolio, which includes headphones, smartwatches, grooming tools, and phone accessories. It’s one of India’s most visible consumer tech startups, known for its aggressive branding and celebrity-led marketing.

The confidential IPO filing strategy is gaining traction among Indian firms. It gives companies breathing room — they don’t have to face investor and media scrutiny too early in the process. Tata Capital and PhysicsWallah recently took the same route, while Swiggy and Vishal Mega Mart both launched successful IPOs this year after using it.

OYO and Tata Play also explored this path earlier, though they eventually shelved their public plans.

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One major benefit? Companies using this route aren’t locked into a 12-month deadline post-SEBI approval — they get 18 months instead. Plus, they can tweak the issue size by up to 50% before filing the final draft, offering more flexibility in uncertain market conditions.

Whether Imagine Marketing finally makes it to the public markets this time around remains to be seen. But by going the confidential route, it’s clear they’re keeping their options open — and their cards close to the chest.

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