Foodtech giant Zomato’s event branch, Zomato Live Entertainment, has revealed that the upcoming Zomaland festival, an exciting fusion of food and live entertainment, will mark its fourth edition starting on November 4th in Pune.
In its latest edition, Zomaland is set to be hosted in eight cities: Pune, Mumbai, Delhi, Bengaluru, Chandigarh, Hyderabad, Ahmedabad, and Kolkata.
Zomaland is a carnival organized by Zomato Live, which brings together a delightful fusion of food, performances by artists from across the country, and various other engaging experiences.
The Zomaland 2023-24 carnival will kick off in Pune and then continue its journey through Ahmedabad, Delhi, Chandigarh, Hyderabad, Mumbai, Kolkata, and Bengaluru. Although the event lineup for Pune is still under wraps, tickets are already up for grabs on both Zomato’s food delivery app and Paytm Insider.
This year, the ticket price for Zomaland starts at INR 599, marking an increase from last year when it commenced at INR 499.
Commenting on the previous editions of Zomaland, Zeenah Vilcassim, CEO of Zomato Live, said, “The previous seasons of Zomaland charmingly captured the heart of each city and this year, we are gearing up to take it to new heights. It is a true celebration of food, music, and culture and we can’t wait to entertain and delight our audiences as alway.”
In a statement, Zomato Live announced that the upcoming season of the carnival will feature more than 60 establishments in the food industry.
According to Zomato Live, during the last season of Zomaland, the event attracted a footfall of over 175,000 attendees and featured the participation of more than 400 restaurants across seven cities.
Over the recent years, live events have become a significant business prospect for Zomato. In the context of revealing its financial results for the first quarter of FY24, Zomato expressed its consideration of separating the ‘Going Out’ category, encompassing Zomato’s dining out and live events ventures, into a distinct mobile application.
It’s important to highlight that Zomato recorded its first profitable quarter, achieving a post-tax profit of INR 2 crore in Q1 FY24.
This development has provided a significant uplift to the company’s stock price, with its shares trading more than 75% higher year to date. On Wednesday, the company’s shares reached a new intraday 52-week high for the second consecutive day, and at 03:15 PM IST, they were trading 2.6% higher at INR 108.85 on the BSE.