WickedGud, the D2C start-up renowned for its healthy indulgent food products, made waves on Monday as it announced a significant boost in its funding. Bollywood actor Shilpa Shetty has stepped in to support the Mumbai-based company, 100Percent Nourishment Pvt Ltd, by investing a substantial sum of INR 2.25 crore. This strategic partnership not only strengthens WickedGud’s financial position but also reinforces its brand presence in the market. With this infusion of capital, WickedGud is poised for accelerated growth and is well-positioned to continue delighting consumers with its nutritious and delicious offerings.
This latest investment comes from Shetty, a serial start-up investor, and follows previous funding from Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, and other marquee founder angels, including boAt Co-founder Aman Gupta.
Founded in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, WickedGud has embarked on a mission to revolutionize Indian kitchens by promoting healthier food choices. Their remarkable growth of over 300% in the past year can be attributed to their range of delicious and nutritious pastas and noodles, which are entirely free from maida, oil, and MSG. Setting themselves apart, WickedGud uses wholesome ingredients like atta, dal, chawal, chana, oats, and jowar, earning the approval of moms everywhere. Their products are manufactured using the innovative Steaming and Convection Air Drying (SCAD) technology, further enhancing their commitment to providing wholesome meals.
After capturing attention on the grand finale episode of Shark Tank India Season 2, WickedGud experienced a significant boost in visibility. This newfound exposure paved the way for successful expansion into international markets, including the UAE, Singapore, Mauritius, and Nepal. To cater to their growing customer base, the brand offers its products for direct purchase through their website. Additionally, WickedGud’s offerings can be found on popular e-commerce platforms such as Amazon, blinkit, BigBasket, SwiggyInstamart, Zepto, Flipkart, and various other platforms.
Bhuman Dani, Founder and CEO of WickedGud said in a statement, “We are thrilled to welcome Shilpa Shetty to the WickedGud family. Her love for food and fitness aligns with our brand values and mission. We believe that her influence will help us reach a wider audience, promoting conscious consumption.”
Shilpa Shetty said, “We’re a family of food-lovers and are always looking for opportunities in the better-for-you indulgent food space. I tried the WickedGud Spaghetti and was not only impressed by the taste and health benefits, but also the fact that my kids loved it too. Grown ups liking it is one thing but when my kids lapped it up, I was sold on the idea. This inspired me to not only endorse the brand but also invest in it. I am excited to support WickedGud in their mission to unjunk India, one kitchen at a time.”
