Jiant, a US-based ready-to-drink alcohol brand, secured $6 million in a Series A funding round, with Natureza Growth Partners taking the lead.
Participating in the funding round were G5 Capital, Sage Venture Partners, AIR Ventures, Semillero Partners, Brown Angel Group, Freedom Trail Capital, and Michael Silverstein.
Established in 2019, Jiant specializes in creating freshly brewed hard tea, kombucha, and cocktail-inspired beverages made with authentic tea, fruit, and botanical ingredients.
The funding will be utilized to improve production, expand distribution, facilitate entry into new sales channels, and expedite the growth of Jiant’s well-received hard tea product line.
Larry Haertel, co-founder of Jiant, said, “We are thrilled to have the support of investors who share our vision for redefining stale categories of alcoholic beverage and pushing the boundary of what beyond-beer products can deliver on taste and quality. This capital raise marks a pivotal moment in our journey, putting us in a position to amplify our reach, enhance our offerings, and connect more deeply with our consumers and retail partners.”
Aaron Telch, co-founder of Jiant, added, “We built a great business around our hard kombucha line, and our liquid is one of a kind. However, we saw a much bigger opportunity with hard tea to service more retailers, consumers and occasions and moved quickly”.
He continued, “We have a proven and unmatched prowess in creating delicious beyond-beer liquid using only simple, real ingredients. We believe this is showcased in our exceptional Junk-Free hard tea line and will continue to serve us well as a platform for innovation.”
