Uniqlo, the renowned Japanese apparel retailer, has appointed Bollywood actress Katrina Kaif as its first brand ambassador in India, aiming to captivate discerning shoppers and expand its store network.
The 40-year-old actor is set to appear in Uniqlo’s campaign videos across various digital and offline platforms, as announced by the retailer on Tuesday. Kaif now joins the likes of tennis star Roger Federer, who assumed the role of Uniqlo’s global brand ambassador back in 2018.
In this one-year collaboration, the Bollywood actor will lend their endorsement to the brand’s Fall-Winter 2023 campaign, which will span across all media channels, encompassing print, digital, outdoor advertising, and in-store promotional materials.
Uniqlo, which marked its entry into the Indian market in 2019, currently operates 10 stores across the country, with two more in development. While the majority of these stores are situated in Delhi-NCR, there is one each in Lucknow, Chandigarh, and Zirakpur, Punjab. The brand is now poised to expand into Mumbai, attracting consumers of all age groups with its versatile and casual clothing lines.
Kaif said, “Uniqlo has been my go-to brand for daily essentials and over the years I have admired how functional and innovative their products are. Their simple, high-quality clothing is also very versatile, and perfect to build one’s everyday wardrobe with,” she said.
Katrina Kaif’s upcoming appearance is set for the Bollywood movie “Tiger 3,” slated for release during Diwali.
“We are extremely pleased to have Katrina Kaif join us as Uniqlo’s first brand endorser in India,” said Tomohiko Sei, chief executive officer, Uniqlo India.
Uniqlo belongs to Fast Retailing, Japan’s largest fashion conglomerate. Among the group’s eight brands, Uniqlo stands as the largest, alongside GU, Theory, PLST Comptoir des Cotonniers, Princesse tam.tam, J Brand, and Helmut Lang.
During the fiscal year 2022, Uniqlo India reported a remarkable 64% increase in income compared to the previous year, reaching INR 391 crore, as per information obtained from the financial intelligence platform Tofler. However, the company has not yet disclosed its financial results for fiscal year 2023.