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HomeNewsUnilever's Wall's expands handheld ice cream range with trio of new products

Unilever’s Wall’s expands handheld ice cream range with trio of new products

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Unilever‘s Wall’s has unveiled a trio of new products under its Twister, Cornetto, and Guuud frozen treat brands, just in time for the warmer months.

Wall’s is broadening its Twister range with the introduction of Twister Berry-licious, touted by the company as the first ice cream in the market to naturally tint tongues blue. This non-HFSS sweet berry-flavored ice lolly is crafted with real fruit juice and devoid of artificial flavors or colors.

Rhiannon Lines, the handheld marketing manager at Unilever for Wall’s, remarked, “The beloved Twister is renowned for its distinctive shape and inventive flavor blends. It’s perfect for parents and caregivers seeking tasty, guilt-free ice creams for kids to savor as a treat. Ice cream embodies both fun and flavor, and what could be more delightful than a delicious treat that naturally turns tongues blue?”

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Unilever’s latest Cornetto innovation, Cornetto Soft Stracciatella and Caramel, is hailed as their “most indulgent Cornetto yet.” This iteration boasts delectable stracciatella and caramel toppings and sauce, paired with a novel crunchy cocoa wafer cone, marking a first for the brand.

Lines remarked, “Cornetto Soft was crafted to bring the joy of soft ice cream to households. This luxurious new Cornetto Soft recipe provides a convenient option for consumers to indulge themselves, ideal for the increasingly popular sofa snacking trend.”

Amidst the ongoing quest for healthier dessert options, Guuud, the Greek-style yogurt ice cream brand, is embracing the trend with the introduction of three fresh flavors: salted caramel, sweet and sour passionfruit, and fruity raspberry. With just 68 calories per stick, this yogurt-style ice cream line complies with HFSS regulations.

Lines wrapped up by stating, “Guuud plays a vital role in our strategy to make ice cream a year-round option. With this brand, we’re introducing fresh occasions for enjoying ice cream throughout the year, presenting a perfect alternative to traditional yogurt. Whether savored on-the-go, as a mid-afternoon treat, or as a luxurious post-dinner indulgence on the sofa, Guuud is crafted to open up new avenues for frozen delights.”

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