Trampoline, a cross-border B2B home decor brand, has secured $5 million in a seed funding round co-led by Matrix Partners India and WaterBridge Ventures.
The funding round also saw participation from Alteria Capital, contributing an additional $2 million in venture debt.
The fresh funds will be utilized by the company to enhance its supply chain and sourcing capabilities, expedite new product development, and expand its team.
Abhik Ghosh, co-founder and CEO of Trampoline, stated, “Trampoline’s technological approach aims to empower independent retailers with data and personalization tools for efficient store curation, while also implementing technology-driven quality control and supply chain solutions for our manufacturing partners.”
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Established in 2023 by Ghosh, Anushka Mahanti, and Varun Deo, Trampoline’s mission is to democratize design-led home decor by delivering a comprehensive experience from design to delivery. The platform grants small retailers access to tools typically reserved for larger counterparts, including minimal or no minimum order quantities, flexible payment terms, and meticulously curated product selections.
Trampoline is guided by a seasoned team boasting extensive experience in ecommerce and retail. Ghosh and Varun Deo, who held senior positions at Wayfair, a US-based home decor marketplace, together bring over 40 years of expertise in category management, supply chain, marketing, and product development. Anushka Mahanti, formerly spearheading go-to-market strategies for global brands at Amazon, adds a wealth of experience to the team.
‘China Plus One’ Strategy and Supply Chain Expansion
The startup’s goal is to democratize design-centric home decor for independent retailers. It intends to utilize the ‘China Plus One’ strategy to meet the growing demand for handmade, design-focused products. This will be achieved by establishing robust supply chains in both India and Southeast Asia.
Continue Exploring: D2C home care brand Koparo secures INR 6 Crore from 4P Capital Partners and Shark Tank India
Growth Projections for India’s Home Decor Market
Research Markets forecasts that India’s home decor market will expand at a compound annual growth rate (CAGR) of 4.14%, reaching $40.98 billion by 2028.
Analysis suggests that the online home decor market in the country is poised to achieve $5.4 billion by 2025, with a projected compound annual growth rate (CAGR) of 20.4%. Additionally, the total addressable market for direct-to-consumer (D2C) brands is anticipated to hit $100 billion by 2025.
In recent times, several innovative startups have emerged in India’s home decor sector, utilizing digital platforms and novel business approaches to meet the changing demands of consumers.
Among the prominent startups in this sector are Nestasia, The Purple Turtles, Chumbak, HomeLane, and Vaaree.
Last month, Vaaree, a startup specializing in home furnishings, announced its plans to raise INR 20.78 Cr ($2.5 Mn) in Pre-Series A funding, with Bengaluru-based venture capital firm Capier Investments leading the round.
Continue Exploring: Home decor startup Vaaree secures INR 20.78 Cr in pre-Series A funding round led by Capier Investments
Moreover, Livspace, which attained unicorn status in 2021, intends to shift its headquarters back to India from Singapore within the upcoming 9-12 months. The home renovation and interior platform is also targeting a public listing in India by 2025 and is actively striving for profitability by the conclusion of the current financial year.