HomeNewsD2C home care brand Koparo secures INR 6 Crore from 4P Capital...

D2C home care brand Koparo secures INR 6 Crore from 4P Capital Partners and Shark Tank India

Koparo, a plant-based home care brand, has secured a funding round of INR 5.2 crore from 4P Capital Partners, alongside an additional INR 70 lakh from Shark Tank India. Notably, Aman Gupta, Co-Founder of Boat, and Vineeta Singh, Co-Founder of Sugar, have joined as investors in the company.

Having raised funds at a valuation of INR 70 crore, the brand intends to allocate the capital towards brand building and distribution initiatives.

Established in 2021 by Simran Khara, the brand specializes in home care products, including floor cleaners, laundry detergent, fabric conditioners, dishwash liquid, handwash, cleaning accessories, fresheners, and fragrances. It aims to expand its product line further to cater to the evolving cleaning requirements of modern Indian households.

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Simran Khara, Founder, Koparo said, “Securing a Shark Tank deal from Aman Gupta, Vineeta Singh who have built formidable consumer brands is very satisfying. I’m excited to have 4P Capital Partners on-board as their backers have experience of building large consumer brands. In the next 2 years, we are targeting to reach 10 lakh Indian consumers and our focus is on expanding distribution both online and offline.”

Aditya Arora, Partner and CIO, 4P Capital Partners said, “We are impressed with the solid business that Simran has built in a short span of time. Her focus on positive economics stands out for us. We strongly believe that sustainable and plant-based home cleaners are the need of the hour and are happy to back Koparo on its journey.”

Koparo’s unique selling proposition (USP) lies in its range of cleaning products, which are powered by natural ingredients and designed to be safe for children and pets. This resonates with an expanding segment of environmentally conscious consumers in India. With millennial families increasingly embracing healthier living choices, Koparo’s affordable yet high-quality products earned praise from the judges on Shark Tank India.

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Koparo concluded the previous fiscal year with revenues of INR 5 crore. In the current fiscal year, the company aims to achieve INR 12 crore in revenue and intends to expand further to INR 50 crore within the next two years.

Before this, Koparo secured INR 5.7 crore in a pre-seed round in November 2021 and INR 12 crore in a pre-Series A round in February 2023, both led by Saama Capital. Additional investors supporting the brand in these rounds include MVP, Fluid Ventures, DSG Consumer Partners, and Titan Capital.

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