Starbucks Chile has strengthened its presence in the country by opening its first store in Osorno as part of its expansion strategy.
The company’s authorized partner Alsea operates the new establishment.
It will offer customers a variety of hot and cold coffee drinks, sandwiches, and desserts.
Claudia Aburto, Starbucks South America director, expressed, “We are thrilled to introduce the Starbucks Experience to Osorno, furthering our reach in southern Chile. Our store designers have crafted a space that showcases iconic landmarks of the region, like the Osorno volcano and Lake Llanquihue, fostering moments of connection over coffee, cherished by many of our customers.”
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According to the company, the design of the Osorno store mirrors the city’s heritage, incorporating elements like the kingfisher and Maitén leaves indigenous to the region.
In 2003, Starbucks entered Chile, establishing its presence in Santiago.
This latest store represents the 163rd Starbucks outlet in the country and will be staffed by a team of 14 employees.
Claudia further commented, “Expanding within the Chilean market remains a key focus for Starbucks. We intend to unveil additional stores in the upcoming months, emphasizing our joint dedication to generating local employment prospects and providing distinctive experiences for consumers.”
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Last month, Delosi, the operator of the coffee chain in Peru, opened its first drive-through facility in Lima’s urban district.
The El Ejercito store, located on Pérez Araníbar Avenue in the San Isidro district, marks the second of its kind in the country, following the debut of the Starbucks Panamericana Sur store in 2018.