HomeNewsReliance Retail expands presence with two new Yousta stores in Kerala and...

Reliance Retail expands presence with two new Yousta stores in Kerala and Chhattisgarh


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Reliance Retail recently opened two new Yousta stores this month: one in Edappal, Kerala, and the other in Bilaspur, Chhattisgarh, as confirmed by a company official’s social media posts.

“YOUSTA – You absolute star Store no 2 – Bilaspur,” Ramyaraj Rath, Assistant Vice President – Head of Inventory Management FnL and Merchandise planning for B2B at Reliance Retail wrote on Linkedin.

“YOUSTA – Store no 3. God’s own country – Edappal. You absolute star,” Rath wrote in a separate LinkedIn post while sharing a video of the store.

On 16th September, the Bilaspur store became the brand’s second establishment in the country, and on 19th September, the Edappal store marked the third. The first Yousta store opened its doors on 24th August at Sahara Mall, Hyderabad.

Reliance intends to launch 200-250 stores in the value retail format in the forthcoming years, positioning itself for direct competition with Tata Group’s Zudio chain.

Yousta primarily focuses on the youth demographic and offers products within the price range of INR 499 to INR 999.

The Yousta stores are renowned for their “starring now” section, featuring the latest fashion selections. Additionally, you can also find the Yousta collection available for purchase on Ajio and JioMart.

Besides its physical stores, the Yousta range can be conveniently accessed online through Ajio and JioMart.

Reliance Retail Limited operates as a subsidiary of Reliance Retail Ventures Limited (RRVL), which serves as the parent company for all retail entities within the Reliance Industries Limited (RIL) group. Together with RRL and various other subsidiaries and affiliates under RRVL, they manage a comprehensive omnichannel network comprising more than 18,500 stores and digital commerce platforms across various categories, including grocery, consumer electronics, fashion & lifestyle, and pharmaceuticals.

Through its New Commerce initiative, RRVL has established partnerships with more than 3 million merchants. Reliance Retail Limited holds the distinction of being the sole Indian retailer featured in the global Top 100 and stands as one of the rapidly expanding retailers on a global scale, according to Deloitte’s Global Powers of Retailing 2023 report.

For the fiscal year ending on March 31, 2023, RRVL disclosed a consolidated turnover of INR 260,364 crore (equivalent to $ 31.7 billion) and recorded a net profit of INR 9,181 crore (approximately $ 1.1 billion).

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