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HomeNewsReliance Brands unveils new Superdry store in Bengaluru, promising fashion enthusiasts a...

Reliance Brands unveils new Superdry store in Bengaluru, promising fashion enthusiasts a fresh retail experience

Superdry, the British apparel brand, has launched its latest store in Bengaluru, as announced by a company official on social media. Located at Phoenix Marketcity, Whitefield, the new store promises a fresh shopping experience for fashion enthusiasts.

“I’m absolutely ecstatic to announce the opening of our newest Superdry store at Phoenix Marketcity, Bengaluru. This store is truly exceptional and represents the pinnacle of our commitment to delivering top-notch consumer experiences,” shared Rakesh Ranjan, Vice President of Superdry India, on LinkedIn.

The store provides a wide range of outerwear, t-shirts, and shirts for both men and women, as well as categories such as swimwear, footwear, fragrances, and accessories.

Since 2012, Reliance Brands Ltd (RBL) has served as Superdry’s exclusive franchise partner in India through its wholly-owned subsidiary in the UK (RBUK). The brand has experienced rapid expansion, with over 200 points of sale established across more than 50 cities.

Continue Exploring: Fashion brand Snitch achieves over 150% growth in FY23-24, marks highest GMV in March

Furthermore, e-commerce remains a key driver of growth for the brand, extending its reach to over 2,300 cities across India.

RBL has recently finalized an agreement to form a joint venture with Superdry PLC. As part of this agreement, Superdry PLC will transfer its intellectual property assets for the territories of India, Sri Lanka, and Bangladesh. Reliance will maintain its role in managing brand operations within these three countries.

RBL, the premium retail division of RRVL, manages a vast network of over 18,000 stores throughout India. Offering a diverse range of 50 luxury fashion brands, RBL has established its presence in 7,000 towns, covering a total shopping area of more than 65 million square feet.

Continue Exploring: Superdry CEO Julian Dunkerton weighs takeover options as struggling retailer seeks recovery

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