Pringles, a brand under Kellogg’s ownership, has revealed its plan to introduce two new boldly spicy flavors of its potato-based crisps to the markets of Australia and New Zealand.
The recently unveiled varieties – Sizzlin’ Chipotle Sour Cream and Smokin’ Cajun Spice – have been expertly crafted to cater to individuals with a penchant for spiciness, skillfully blending fiery elements with zesty citrus undertones.
The sour cream option, according to the brand, is tailored to those who seek a gentler encounter while still savoring rich flavors. It boasts a subdued heat level and a velvety tang of sourness. These snack innovations were collaboratively developed with the culinary expertise of Michelin Star Chef Haikal Johari, ensuring they resonate with the preferences of the local palate.
Dan Bitti, Head of Pringles and Salty Snacks ANZ, said, “Across Australia and New Zealand, chip lovers are asking for more interesting and spicy flavours, so Pringles are giving the people what they want with something more daring. Whether you like your snacks fiery or mild, the Smokin’ Cajun Spice and Sizzlin’ Chipotle Sour Cream flavours are both ‘a must try’, packing a punch of flavour and spice to get those tastebuds popping.”
He continued, “Over the last 18 months we experimented with different tastes and levels of hot and spicy to get to the perfect balance of fire and flavour. Both flavours bring something new and are set to become fan favourites, we can’t wait for Pringles fans to try them and see if they can handle the heat!”
The new flavours are available to purchase at Coles and Woolworths stores across Australia and New Zealand.