Powerlook Apparels, a renowned fashion label, has announced the opening of two new brick-and-mortar stores in Mumbai. Alongside this development, the brand has revealed its ambitious plan to invest INR 50 crore in expanding its offline retail presence across the country, with a target of reaching 50 stores by 2027. Powerlook Apparels currently enjoys a strong online presence through leading e-commerce platforms such as Myntra and Flipkart.
“Our expansion journey begins with the opening of these two offline stores in Mumbai. While e-commerce remains pivotal, we believe in the significance of physical stores, allowing customers to engage with our products,” Raghav Pawar, Co-founder of Powerlook Apparels said in a statement.
With the addition of two new stores, the company now operates six offline stores in Mumbai and Thane and Vasai in Maharashtra.
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The company plans to open 50 stores in Tier-I Tier-2 and -3 cities by 2027 and will be investing in around INR 50 crore in setting up these stores, Pawar said.
According to Amar Pawar, Co-founder & Chief Fashion Designer, the company boasts over 700 SKUs (stock keeping units) and aims to expand its offerings with the introduction of shoes, accessories, as well as new styles of jeans and shirts. This initiative is geared towards providing customers with a broad and inclusive fashion collection.
The company aims to achieve exponential growth in the upcoming years, building on its expected revenue of close to INR 100 crore this fiscal, Amar Pawar said.
He added that Powerlook’s recent appearance on online platforms like Myntra and Flipkart is anticipated to enhance the brand’s offline growth, thereby fortifying its position in the market.
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