Poorna Satya, India’s pioneering platform committed to enhancing nutritional literacy and ensuring food safety, has officially unveiled its highly anticipated website. The platform is designed to educate and empower customers by offering valuable insights to facilitate informed decisions about nutritional values.
This marks the first website in India, providing a convenient platform for individuals to swiftly assess, compare, and engage with their dietary preferences across a diverse range of popular and organic brands. The unveiling ceremony was honored by the presence of Mr. Pawan Agarwal, the former CEO of FSSAI and Secretary of the Ministry of Commerce and Industry (2020), along with the participation of Revant Himatsingka, a health and wellness influencer with a substantial following of 1 million, alongside other influential figures from India’s food and health safety sectors.
The inaugural event featured an engaging panel discussion titled “The Importance of Food Awareness,” skillfully moderated by Dr. Pratichi Mishra. The conversation delved into critical facets of food awareness, underscoring the imperative to make well-informed choices concerning nutrition and food safety.
Poorna Satya’s remarkable venture started with a noteworthy investment of USD 5 million, underscoring its potential to reshape India’s food environment. Unveiled during the event, the platform’s roadmap outlines strategic initiatives, including the development of a user-friendly app, direct scanning for over 5000 items, a 3X expansion of the comprehensive database, ongoing UI/UX enhancements, and collaborative efforts with various brands.
Poorna Satya has set an ambitious target of reaching one million users by March, underscoring its commitment to making nutritional literacy accessible to a broad audience.
During the company’s research, it was observed that over 80% of popular packaged foods consumed in India are halal. This observation reinforces the significance of Poorna Satya’s objective to enhance customer awareness and educate them about their food choices, thereby fostering industry transparency. The platform classifies food into broad categories such as Sattvic, Halal, Kosher, Vegan, and Keto.
Speaking on this launch, Chahat Aggarwal, CEO, Poorna Satya, said, “The success of our launch event reaffirms the need for comprehensive nutritional information among today’s consumers. We as a brand are dedicated to empowering people through information and this is only the beginning.”
Dev Datt Sharma Promoter, Poorna Satya said, “There is a significant rise in the lifestyle diseases, obesity and incidents of CVD in the last 5 years. As per The National Nutrition Monitoring Bureau the food habits of urban Indians which is tilting towards processed foods coupled with sedentary Lifestyle is a strong contributor to the health quotient. Therefore we are happy to invest in a nutrition literacy platform that will help people make informed choices about the food they consume and move towards healthier food habits which will have a strong impact on curbing food borne illness.”