Papa Pawsome, a pet care brand, secured $400,000 in seed funding in a round led by the Indian Angel Network. Notable investors from IAN, including Ajay Rajgarhia, KRS Jamwal, Jayant Mehrotra, and Rohit Rajput, also joined in the funding.
The startup will utilize the funds to scale operations, expand its offerings, and enhance the overall customer experience. Additionally, the infusion of capital will expedite the development of cutting-edge products, ensuring that Papa Pawsome remains at the forefront of the evolving pet care landscape.
Established by Nishita Agarwal, Papa Pawsome provides an extensive array of products tailored to meet the distinctive needs of contemporary pet-centric households. The startup asserts a portfolio of over 25 SKUs, encompassing hygiene essentials such as shampoos, serums, massage oils, training sprays, and grooming services.
Speaking on the funding, Nishita Agarwal, Co-Founder of the company said, “This funding will help Papa Pawsome realise its vision to become the platform for pet parents seeking quality and convenient pet care solutions.”
With the acceleration of urbanization and the expanding DINK (Double Income, No Kids) population, coupled with an increased desire for companionship post-pandemic, the adoption of dogs has emerged as a prevalent trend, as stated by the company.
“The pet industry is evolving rapidly post the pandemic and is going to be the next baby care industry (the industry isn’t creating babies.. Papa Pawsome is a D2C brand that offers natural petcare products which meet the evolving needs of pet parents and they are building a strong community of Fur Mom and Fur Dad,” said Ajay Rajgarhia, Lead Investor.
Before this funding round, the brand had raised $250,000 in its seed round, with New York-based 93 East Capital taking the lead. OpenbookVC and prominent investors such as Peebuddy founder Deep Bajaj, KRS Jamwal, Mandar Joshi, and Naveen Gupta also participated in the round.
