fbpx
HomeNewsONDC launches exciting festive season incentive program, offers up to INR 35...

ONDC launches exciting festive season incentive program, offers up to INR 35 Lakh weekly rewards to buyer-side platforms

Adyar Ananda Bhavan

Renowned restaurant chain Adyar Ananda Bhavan eyes INR 1,200 Cr PE fundraise, targets INR...

0
Adyar Ananda Bhavan (A2B), ͏a ͏͏renowned restaurant chain, ͏is͏ rep͏ort͏͏e͏dl͏͏y͏͏ ͏͏s͏͏͏e͏eki͏ng p͏riva͏͏te eq͏͏ui͏ty͏ (PE) funds͏ ͏to ͏ra͏͏ise be͏tween͏͏ I͏NR 1,0͏͏00-1͏,200 cr͏͏͏͏or͏͏e ͏͏by di͏lu͏tin͏g͏ ͏͏͏abo͏u͏͏t...
QEY

Mumbai’s first ever Sip and Vault restaurant ‘QEY’ opens its doors in Lower Parel

0
͏I͏n͏ the bustl͏ing he͏͏ar͏t of Kamala Mills, Lower Parel, a͏ fresh cu͏lin͏ary gem ͏͏is ca͏͏ptur͏͏in͏g ͏a͏t͏te͏͏ntio͏n.͏ Am͏id t͏h͏e͏ a͏r͏͏r͏ay of ͏popula͏r͏ ͏dini͏n͏͏g͏ s͏͏p͏͏͏ot͏s, ͏QEY:...

In anticipation of the approaching festive season sales, the Open Network for Digital Commerce (ONDC) has launched an incentive initiative. This program offers significant bonuses, with the potential to reach up to INR 35 lakh per week, to buyer-side platforms that achieve predetermined order volume goals.

Moreover, as reported by Moneycontrol, ONDC has raised the weekly cap on discounts offered to consumers from 2 to 5 per week.

The government-supported network has implemented a graduated bonus structure in which it will provide the INR 35 lakh reward to consumer-oriented applications that can reach the benchmark of 1,00,000 weekly orders. The incentive program, structured in tiers, commences at INR 5 lakh for platforms capable of securing 50,000 weekly orders.

ONDC will additionally provide a refund of INR 1,000 for each order placed by new customers on live B2B seller apps. This sum will be transferred to sellers for the initial purchase made by a new or distinct buyer, provided the order value reaches a minimum of INR 5,000 (inclusive of shipping). Sellers are eligible to claim this incentive for a maximum of 50 new buyers each month.

The government-backed e-commerce network has also introduced a graduated incentive structure for seller-side applications. In this system, platforms will receive different incentives for enlisting sellers depending on their geographical location – up to INR 6,000 in metropolitan areas, up to INR 7,500 in tier-2 and tier-3 cities, and INR 5,000 in all other cities, provided they offer more than 5,000 stock-keeping units (SKUs) in the grocery category.

To improve its logistics operations, ONDC will also offer an incentive of INR 15 per delivery to logistics service providers, with a maximum limit of 1,00,000 deliveries.

These new initiatives are designed to enhance participation and operational effectiveness within the ONDC network in anticipation of the upcoming festive season.

ONDC, supported by the government, seeks to diminish the dominance of major players such as Amazon, Flipkart, Swiggy, and Zomato in the e-commerce and food delivery industries.

Recently, ONDC launched the ‘ONDC Network Gift Card’ for corporate gifting and employee engagement. This innovative gift card allows cardholders to make purchases using any ONDC-enabled buyer application.

Earlier, it was disclosed that ONDC has plans to launch a comprehensive suite of financial services on its network. These services will encompass personal and SMB loans, insurance options covering areas like car, health, and marine, as well as mutual funds.

Latest articles

Zomato continues streamlining operations, dissolves Slovakian subsidiary after 10 years

Zomato,͏ a le͏͏a͏ding͏ f͏oo͏dte͏c͏h͏ comp͏a͏n͏͏y, h͏a͏s sh͏u͏t͏ ͏d͏own͏ it͏s Slovakian subsidiary, marki͏ng ͏the͏ e͏nd͏...

Delhi High Court grants interim stay on Dubai Court’s compensation order against Honasa Consumer

Th͏͏e Delhi High Court has͏ or͏dered͏ an interim stay on a UAE court͏’s ͏decision...

Zomato rolls out new feature allowing customers to delete past orders

Foodt͏ech g͏i͏an͏t Zomato ͏has i͏͏nt͏ro͏d͏͏uced a n͏ew ͏f͏ea͏͏͏t͏ur͏͏e ena͏͏͏bli͏n͏͏͏g͏͏ cus͏tomers͏͏͏ t͏o͏ ͏͏del͏e͏͏͏te t͏heir pa͏st͏...

Beverly Hills Polo Club expands retail footprint with new store in Gujarat

Beverly Hills Polo Club,͏ a lea͏d͏ing app͏a͏rel an͏d ͏͏͏a͏͏ccessori͏͏e͏s brand͏, h͏as lau͏͏nched ͏it͏͏s͏͏ secon͏͏d͏...

Related Articles

ONDC imposes caps on seller incentives, potentially reducing price gap with Swiggy and Zomato

ONDC has gained popularity as a cheaper alternative to Swiggy and Zomato due to...

ONDC not meant to be a threat to any industry, says DPIIT Secretary

A top government official stated on Thursday that the government's goal is not to...

Amazon India partners with 15,000 local stores in Bengal for festive season supplies

Approximately 15,000 local stores in Bengal have partnered with Amazon India to supply fresh...
× Drop a, Hi?