Myntra, the e-commerce marketplace, has enlisted Bollywood actor Ayushmann Khurrana as the brand ambassador for Nautica, the American lifestyle brand, as announced by the online retailer.
Khurrana will lead the promotional campaign for the brand’s latest Spring Summer collection, set to be showcased nationwide.
Nautica’s latest Spring-Summer campaign eloquently captures the adventurous essence of men. With Khurrana on board, we anticipate a considerable boost in Nautica’s brand visibility, resonating deeply with the brand’s target demographic, which aligns seamlessly with the actor’s loyal fan base,” remarked Venu Nair, Myntra’s Chief of Strategic Partnerships and Omnichannel.
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In 2019, the online retailer Flipkart Group entered into an agreement with Authentic Brands to procure the licensing and distribution rights for the apparel brand Nautica in the Indian market. Flipkart secured exclusive rights to Nautica in India, and the brand is currently available for purchase on Flipkart and its fashion platforms, including Myntra.
The latest ad campaign starring Khurrana is being rolled out across multiple channels, encompassing print, outdoor, social media, and digital platforms. The collection is targeted towards men aged 22 to 60.
“I’m delighted to be the face of an iconic brand like Nautica. The latest summer collection pays homage to daring men, effortlessly intertwining modern trends into its designs. My personal style resonates harmoniously with Nautica’s aesthetic, and I’m thrilled to facilitate a connection between the brand and its audience,” expressed Khurrana.
Nautica boasts an extensive range of offerings spanning more than 35 categories, encompassing apparel, accessories, and a home collection tailored for men, women, and children. Presently, the brand is accessible through nearly 1,400 freestanding stores and shop-in-shops across over 65 countries globally, as well as online via Nautica, Myntra, and Flipkart.
Myntra provides a diverse selection of more than 6,000 fashion and lifestyle brands. Collaborating with renowned global names such as Mango, Nautica, Slazenger, and numerous others, the platform serves as a distribution channel for their products in India.
According to the Myntra Trend Index, Myntra has drawn in roughly 75 million new users over the past year, with 65% of them originating from non-metro areas.
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