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Monday, October 14, 2024

Business

In a move to diversify its product mix, Tiger Global-backed wealthtech startup Jar is reportedly entering the e-commerce space with its D2C jewellery brand, Nek. The͏͏ co-founder͏͏ and͏͏ CEO͏͏ of͏͏ Nishchay͏͏ AG,͏͏ a͏͏ gold-focused͏͏ micro-savings͏͏ platform,͏͏ shared͏͏...
The Baker’s Dozen (TBD), an artisan bakery brand, has partnered with Bollywood actress Soha Ali Khan for its consumer awareness campaign, ‘The Truth We Knead,’ as announced in a press release on Thursday, October 10. With the...

Indian retail sector to see mixed fortunes in Q2 FY25, with value retail and jewellery outperforming QSR

India's retail sector is expected to deliver a mixed performance in Q2 FY25, as per the Centrum report. Strong͏͏ Growth͏͏ in͏͏ Value Retail and Jewellery: While͏͏...

Beauté Secrets receives INR 1.6 crore from Velocity ahead of festive season

Beauté Secrets, a beauty tools brand from Gurgaon, received INR 1.6 crore from Velocity, backed by Peter Thiel's Valar Ventures. Just in time for...

COP 28’s Unspoken Recipe For Change and Its Impact on the Food Industry

From shaping environmental policies to revolutionising what lands on our dinner plates, COP 28 (the 28th edition of the Conference of the Parties), is...

Proactive Adaptation: The Power of Market Trends in Brand Resilience and Growth

The ability to not only react but also proactively adapt to market trends emerges as the keystone for brand resilience and sustainable success in...

Quantifying Quality: Balancing Quantity and Excellence in Sales Performance

At the core of this balancing act is the realization that quantity alone does not make a thriving sales force. The era of the...

Measuring Growth Potential: Sales Performance Metrics that Impact Investment

Knowing which pitches and negotiations are truly indicative of growth potential is like negotiating a complicated maze in the fast-paced world of sales, where...

Strategic Augmentation: Developing a Roadmap to Leverage AR for Long-Term Brand Growth

Beyond the flashy gimmicks and fleeting trends, strategic augmentation is becoming a cornerstone for long-term brand growth. This article aims to unravel the layers...

The Omni-Channel Advantage: How Cohesive Strategies Boost Customer Loyalty and Retention

In the ever-evolving landscape of consumerism, the phrase "omni-channel" has transcended buzzword status to become the linchpin of successful marketing strategies. The paradigm has...

Culinary Connectivity: Strategies to Leverage Mobile in Boosting Food Brand Reach

Food brands cannot afford not to use mobile tactics in the continuously changing food scene, where culinary experiences are shared digitally and tastes are...

AR in Events and Experiences: Supercharging Engagement and Business Growth

Augmented Reality (AR) becomes a disruptive force in the events and experience space, where engagement is the key to success, boosting interactions and spurring...

Visibility and Value: Using Effective Communication to Grow Your Emerging Brand

Beyond the quality of products or services, the ability to convey value and connect with the audience is paramount. In this exploration, we unravel...

Customer-Centric Sustainability: Navigating the Road to Long-Term Consumer Loyalty

The modern consumer is more than just a transaction; they are ambassadors of change. Understanding the eco-conscious mindset goes beyond offering green products; it...

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