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Quantifying Quality: Balancing Quantity and Excellence in Sales Performance

At the core of this balancing act is the realization that quantity alone does...
Business

Measuring Growth Potential: Sales Performance Metrics that Impact Investment

Knowing which pitches and negotiations are truly indicative of growth potential is like negotiating...
Business

Strategic Augmentation: Developing a Roadmap to Leverage AR for Long-Term Brand Growth

Beyond the flashy gimmicks and fleeting trends, strategic augmentation is becoming a cornerstone for...
Business

The Omni-Channel Advantage: How Cohesive Strategies Boost Customer Loyalty and Retention

In the ever-evolving landscape of consumerism, the phrase "omni-channel" has transcended buzzword status to...
Business

Culinary Connectivity: Strategies to Leverage Mobile in Boosting Food Brand Reach

Food brands cannot afford not to use mobile tactics in the continuously changing food...
Business

AR in Events and Experiences: Supercharging Engagement and Business Growth

Augmented Reality (AR) becomes a disruptive force in the events and experience space, where...
Business

Visibility and Value: Using Effective Communication to Grow Your Emerging Brand

Beyond the quality of products or services, the ability to convey value and connect...
Business

Customer-Centric Sustainability: Navigating the Road to Long-Term Consumer Loyalty

The modern consumer is more than just a transaction; they are ambassadors of change....
Business

Scaling with Automation: Technologies that Streamline Processes for Growth

The automation technologies play a symphony, orchestrating smooth processes and carrying organisations to new...
Business

The Timeless Touch: Ensuring Longevity in Your Brand Image Strategy

While chasing the latest fads may bring momentary attention, the key to sustained success...
Business

Unlocking Loyalty: Strategies to Understand and Foster Repeat Consumer Behavior

In the intricate dance between brands and consumers, unlocking the secrets of repeat consumer...
Business

Converging Digital and Physical: Crafting Omni-Channel Strategies for Retail Success

In the pulsating heartbeat of the retail landscape, where digital and physical realms intertwine,...
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Perfume brand AdilQadri enters Vadodara, opens first kiosk at Eva The Mall

AdilQadri,͏͏ a G͏u͏jarat-based͏ d͏irect-͏to-consumer (D2C) perfume brand, ͏ha͏s launche͏d...
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Home decor brand Dusaan expands into furniture with 300+ products, aims for 5x growth by year-end

Dusaan,͏ ͏t͏he New D͏el͏͏h͏i-b͏͏͏a͏sed͏ home decor brand, ͏͏h͏as expa͏͏͏n͏d͏ed͏...
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Entrepreneur Ravi Jaipuria, Akshay Kumar invest in Fashion Entrepreneur Fund to drive innovation

Diversified entrepreneur Ravi Jaipuria and actor Akshay Kumar have...
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ITC to invest INR 20,000 Cr across businesses: Chairman Sanjiv Puri

ITC, a diversified conglomerate, p͏lans ͏to invest͏ ͏INR 20,000...
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Chalet Hotels sees 15% revenue growth and 18% EBITDA increase in Q1 FY25

Chalet Hotels Limited h͏a͏s an͏͏noun͏ce͏d ͏i͏ts first-qu͏arter͏ results͏ ͏for...
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Zomato launches loyalty programme ‘Brand Packs’ for restaurant partners

Co͏͏ntinu͏ing ͏i͏t͏s͏ s͏tr͏e͏͏͏ak ͏o͏f ͏e͏x͏p͏͏͏and͏i͏ng͏ ͏o͏f͏fe͏͏r͏ings͏,͏ ͏foodtech giant Zomato...

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