Myntra, the popular e-commerce platform, has unveiled its highly anticipated festival event, the ‘Big Fashion Festival.’ This extraordinary sale boasts the participation of 6,000 prominent brands, offering an impressive array of over 2.3 million selections encompassing fashion, beauty, and lifestyle products. The company anticipates an impressive turnout, with over 8 million enthusiastic customers expected to partake in the festival shopping extravaganza.
According to CEO Nandita Sinha, the company has commenced the festive season with strong momentum.
“We have seen a lot of good momentum around Rakhi, Ganesh Chaturthi and others, especially around categories, which are related to festivals. Ethnic categories across men, women, children, footwear, accessories, others, have seen almost a 3-5X demand spike in these festivals,” she said.
The Big Fashion Festival (BFF) is scheduled to kick off in early October, running for approximately ten days.
The Indian wear category has been broadened to encompass an impressive 450,000 distinct styles, catering to both men and women. This diverse range includes a variety of mass premium and premium styles, spanning from lighter to more elaborate Indian attire, as well as fusion wear. The fusion collection alone, featuring 45,000 styles from over 1,000 brands, is poised to be a favorite among GenZ customers seeking trendy Indo-Western fashion choices.
Sinha said that almost five lakh new styles have been added from popular brands coming from T2 cities and beyond, which will include a ‘big chunk of our new customers too.’
Myntra is set to introduce more than 150 new products, in addition to the debut of 50 new made-in-India D2C brands celebrated under the Myntra ‘Rising STARS’ label, offering a wide-ranging assortment for both men and women. Remarkably, the D2C sector has exhibited a robust 70 percent year-over-year growth in the current quarter on Myntra.
“Since the program’s inception, we’ve witnessed a remarkable 70-80 per cent growth in the performance of these D2C brands. This growth trajectory is crucial for these brands as it helps them achieve the scale they need to thrive,” she added.
International brands continue to attract shoppers, with more than 20 highly desirable global brands participating in this year’s BFF.
Myntra’s beauty and personal care selection has seen substantial growth, now encompassing more than 90,000 SKUs from over 1,500 brands, including over 200 international brands. Additionally, the Home category, which has experienced a remarkable 50 percent year-over-year demand surge, will gain even more momentum with the introduction of over 50,000 new home products to the catalog.
BFF will offer incentives to customers who make purchases exceeding a specific threshold, such as providing them with gold coins, shopping carts, and backpacks as rewards.