Myntra‘s Rising Stars initiative, dedicated to bolstering indigenous direct-to-consumer (D2C) brands in India, has onboarded Urban Monkey, a streetwear brand, into its fold.
The brand is set to showcase more than 170 styles on Myntra’s platform, spanning various categories including apparel and accessories. Urban Monkey will feature a diverse range of products such as t-shirts, caps, sweatshirts, shirts, backpacks, jeans, and shorts.
“In our pursuit of delivering top-notch trend-focused fashion to our customers, we’re excited to introduce Urban Monkey on our platform. We have full confidence in the brand’s ability to captivate our fashion-forward clientele nationwide with its stylish array of premium apparel and accessories,” stated Maneesh Dubey, Senior Director of Category Management Marketplace at Myntra.
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Established in 2013 by Yash Gangwal, Mumbai-based Urban Monkey operates within the mass premium market segment, catering specifically to millennials and Generation Z.
The brand will additionally utilize Myntra’s social commerce features, including Myntra Minis and Myntra Studio, to amplify customer engagement, improve overall visibility, and enhance brand recall.
“We’re thrilled to announce our collaboration with Myntra. With their extensive reach and solid presence, Myntra offers us an ideal platform to engage with our audience and broaden our footprint. Through this partnership, we aspire to triple our growth within the next two years, harnessing Myntra’s platform to achieve new milestones,” Gangwal expressed.
Flipkart-backed Myntra provides a diverse selection of over 6,000 fashion and lifestyle brands, featuring esteemed names such as H&M, Levi’s, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, Mango, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil. Servicing more than 19,000 pin codes across the nation, this Bengaluru-based company ensures widespread accessibility for its customers.
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