Myntra, the fashion e-commerce platform, has broadened its collection of international brands by introducing Victoria’s Secret Beauty through a collaboration with Apparel Group, a fashion and lifestyle retail conglomerate based in the UAE, as stated in a press release on Friday.
To begin with, Victoria’s Secret will offer a diverse selection of over 300 options on Myntra, including segments such as mists and lotions, body care, perfumes, as well as bags and wallets.
“As we officially step into the season of parties and weddings, the addition of Victoria’s Secret’s leading range of fragrances, body mists, lotions, and fashion-forward accessories, will undoubtedly enhance the international fashion and body care offerings on Myntra,” said Jayanti Ganguly, vice president – business at Myntra.
“In association with the Apparel Group, we are confident that the iconic brand will deeply resonate with our burgeoning base of premium customers spread across the nation, who possess an innate appreciation for popular international brands,” added Ganguly.
The brand’s presence on Myntra will be enhanced through an Online Brand Store (OBS), allowing users to navigate through the fragrance and luxe stores on the app, access detailed product specifications, and utilize the “shop by note” feature.
“Apparel Group is delighted to partner with Myntra, to strengthen Victoria’s Secret position in the country by offering prestige fragrances, body care and fashion forward accessories to its customers. This collaboration marks a significant milestone for our brand, as it will enable us to connect with the discerning consumer base,” said Tushar Ved, President Apparel Group.
Bengaluru-based Myntra boasts a diverse offering of over 6,000 fashion and lifestyle brands, encompassing well-known names such as H&M, Levis, Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, Nike, Puma, Crocs, M.A.C, and Fossil. With services reaching 19,000 pin codes across India, Myntra has become a prominent player in the online fashion and lifestyle marketplace.
Established in 1977 by brothers Roy and Gaye Raymond, Victoria’s Secret, the American lingerie, clothing, and beauty retailer, has evolved into a global brand. Currently, the company has around 1,360 retail stores spanning 70 countries, according to information available on its official website.