McDonald’s plans to introduce the Adult Happy Meal in Australia following its successful reception in the US.
Starting February 14th, 2024, the Adult Happy Meal will offer a selection between a ten-piece box of Chicken McNuggets or a Big Mac. Each meal will come with fries, a beverage, and a nostalgic toy reminiscent of adult purchasers’ childhoods.
The super-sized box also features collectables.
The toy featured in the Adult Happy Meal is McNugget Buddies, a nostalgic collection of 1990s toys that were no longer available in Australia after 2019.
Now, each toy is accompanied by collector’s trading cards, designed to stir nostalgia among adult McDonald’s enthusiasts.
In October 2022, the fast-food chain collaborated with the US fashion label Cactus Plant Flea Market to unveil a grown-up twist on the classic children’s menu item.
The debut of the Adult Happy Meal in the US included four toys, which featured updated designs of McDonald’s mascots Grimace, the Hamburglar, and Birdie, as well as a new character called Buddy.
The launch follows a previous collaboration with American entertainer Kerwin Frost, which resulted in the introduction of a second Happy Meal for adults at the end of 2023.
McDonald’s Australia marketing director Amanda Nakad stated, “The McNugget Buddies were first introduced to Aussies in 1998 as part of a limited-time Happy Meal featuring glow-in-the-dark McNugget Buddy collectables.
“They’re best known for their wacky adventures, wild imaginations, unique personas and interchangeable outfits. No matter how long it’s been, Macca’s fans never forget the feeling of opening a Happy Meal box to see the surprises inside.
“Fans told us they wanted to celebrate that quintessential childhood experience again, so we’ve delivered for the big kids.”