Livpure is unveiling a captivating television advertisement featuring the legendary Sachin Tendulkar, who serves as the brand ambassador. In this advertisement, Sachin Tendulkar introduces the groundbreaking Platino Copper Water Purifier. This TV commercial not only emphasizes Livpure’s dedication to providing clean and pure drinking water but also highlights the remarkable environmental benefits of the advanced RO technology integrated into the Platino Copper Water Purifier, which has the potential to conserve up to 20,000 liters of water annually.
Scheduled for its debut on October 1st, perfectly timed with the arrival of the festive season, this advertisement promises cleaner, safer, and more sustainable water solutions for everyone. The Platino Copper Water Purifier boasts an impressive 8-stage filtration system that can purify water from any source, ensuring that superior, drinkable water is readily available in your home. Furthermore, this innovative water purifier offers customizable dispensing options for glasses, bottles, and more, along with an ample 8.5-liter storage capacity and an insect-proof water tank to enhance safety.
Livpure has made a deliberate decision to air the TVC on multiple platforms in order to ensure it reaches a diverse and extensive audience. Audiences can catch the TVC on a range of channels including Hindi News, Hindi Movies, English News, as well as regional channels in Maharashtra, West Bengal, Orissa, and Andhra Pradesh/Telangana. Moreover, the television commercial will also be accessible for streaming on well-known OTT platforms such as Sony Liv, Jio Cinema, and MX Player.
As the festive season rapidly approaches, Livpure is poised for an enthusiastic reception from viewers and a notable surge in sales. The TVC’s compelling message seamlessly resonates with the festive ambiance, rendering it a timely and purposeful selection for consumers who aspire to enhance their lives and safeguard their dear ones.
Rakesh Kaul, Managing Director of Livpure said, “At Livpure, we firmly believe that access to clean and safe drinking water is not just a convenience but a fundamental right for every individual. Our mission has always been twofold: to provide cutting-edge water purification technology that ensures the highest water quality and safety standards and to champion water conservation as a crucial part of our environmental responsibility. Our Platino Copper Water Purifier embodies this commitment through its innovative technology. It’s not just a product; it’s a symbol of our dedication to safeguarding the planet’s most precious resource – water. Our new TV commercial reflects Livpure’s ethos of innovation and sustainability. It’s a visual representation of our pledge to create products that improve lives and minimize our environmental footprint. We hope our message resonates with consumers, especially during this festive season, inspiring them to join us in this important mission. Together, we can make a positive change for our planet, ensuring that clean and safe drinking water remains accessible for generations to come.”
The Platino Copper Water Purifier from Livpure, showcased prominently in this TVC, serves as a testament to the brand’s dedication to innovation, sustainability, and the well-being of its customers. Opting for Livpure means that consumers are not only making a choice for a more eco-friendly future but also guaranteeing that their families have access to the purest and safest drinking water obtainable.
In addition, it’s worth noting that the “India water purifier market size was estimated at $1,041.5 million in 2022. During the forecast period between 2023 and 2029, the India water purifier market size is projected to grow at a CAGR of 17.35 percent, reaching a value of $3,731.63 million by 2029,” as per a report. The market growth is driven by rising awareness about waterborne diseases, growing concerns over water pollution and scarcity, and increasing consumer demand for safe drinking water.