Kolkata’s Annapurna Swadisht Ltd, a company renowned for its expertise in packaged snacks, food, and beverages, has recently appointed Mr. GP Sah (Gajanan Prasad Sah Kalwar) as an Additional Director and Joint Managing Director.
In his new role, Mr. GP Sah will spearhead the company’s advancement into the next stage of development, with a primary emphasis on broadening its product portfolio, especially in the recently explored domains of biscuits and noodles.
Moreover, he will concentrate on enhancing the company’s market influence in the eastern, central, and northern regions of India.
“There is a strong demand for packaged foods in urban and semi urban markets and the products of Annapurna Swadisht have tremendous potential to become folk favourites. I will strive to inculcate a culture of innovation and work towards enhancing productivity and efficiency which will set the foundation for sustainable business growth. In the medium term, I will also focus on building the organizational capability to make it ready to face challenges and become one of the fastest growing ready-to-eat food product companies in the coveted INR 1000 crore (in revenue) FMCG companies club.” said, Mr. GP Sah.
The company issued a formal announcement to the stock exchanges, stating, “The company’s Board of Directors has granted approval for the appointment of Mr. GP Sah as an Additional Director. Subsequently, he has been designated as the Joint Managing Director of the Company, effective from September 22, 2023.
This appointment is valid for a three-year term, contingent upon shareholders’ approval.”
In his previous role, Mr. Sah served as the Global CEO of the FMCG Division within CG Corp Global/Chaudhary Group. This division oversees the manufacturing of a range of products, among them the popular Wai Wai noodles.
Mr. Sah has an established track record of effectively revitalizing businesses, driving growth, expanding into global markets, bolstering brand visibility, optimizing operational efficiency, introducing cost-effective innovations, cultivating organizational development, and assembling high-performing teams.
“With his years of experience of building and nurturing various brands across the FMCG space, Mr Sah’s presence in the company is set to add tremendous value at a time when Annapurna Swadisht is looking to scale up and tap into the under-penetrated branded snacks markets in Tier III and Tier IV towns of the country”. said, Mr Shreeram Bagla, Managing Director, Annapurna Swadisht.
Mr. Sah has held a variety of positions across multiple domains, including production, engineering, product development, operations, project management, sales, marketing, and export. He has accumulated extensive experience in diverse business landscapes across more than 35 countries.
Annapurna Swadisht specializes in a wide range of product categories, including pellet-based snacks, corn-extruded snacks, potato chips, cakes, namkeen, candies, sweets, savories, biscuits, ready-to-drink beverages, and instant noodles.
Significantly, particular categories such as instant noodles, biscuits, and ready-to-drink beverages are relatively recent inclusions. The company foresees substantial growth potential in further developing these segments in the future.