Honasa Consumer Limited, the parent company of Mamaearth, is pleased to announce the appointment of Nishchay Bahl as the Senior Vice President of its offline business division, as revealed in a media release on Wednesday.

Taking on his new position, Bahl will assume the pivotal responsibility of spearheading growth, enhancing profitability, and crafting a holistic offline network strategy for the company’s distinguished brands, which include Mamaearth, The Derma Co., Aqualogica, and Bblunt.

With over 15 years of leadership experience, Nishchay, an alumnus of the Indian School of Business in Hyderabad and St. Stephen’s College in Delhi, has successfully managed cross-functional teams in diverse P&L roles within the FMCG sector. His expertise spans various channels, including General Trade (GT), Modern Trade (MT), and e-commerce, with a deep understanding of Sales, Key Account Management, Digital Marketing, Customer & Shopper Marketing, and Brand Management. Nishchay has contributed his skills to esteemed consumer goods companies in India such as Britannia and Reckitt. In his most recent position, he worked alongside the Chief Business Officer (Offline) for the Good Glamm group.

Commenting on this crucial onboarding, Varun Alagh, Co-Founder, Chairman and CEO of the company said, “Honasa Consumer has emerged as the fastest growing BPC with an omnichannel approach. Nishchay is joining us at a very exciting time. As we gear up to expand our offline offering and strengthen our presence, Nishchay, with his experience across established FMCG brands will be instrumental in realizing our vision to make Honasa brands accessible to consumers where they want to buy us.”

In accepting the position, Bahl said, “Mamaearth, the flagship brand has established itself amongst the Indian consumer and the acceptance of the brand offline has been inspiring. I look forward to being part of the brands growth trajectory to many more milestones.”