Kikibix, a Gurugram based startup has been making waves in the nutrition snacking industry. The startup has raised $300K in the latest funding round. The funding round saw 9 Unicorn Founders lead the way, along with participation from Blume Ventures and Angelist in the United States.
Additionally, several startup founders, including Varun Alagh from Mamaearth, Abhishek Sharma from Fashinza, Lalit Keshre from Groww, Revant Bhate from Mosaic Wellness, Dr Vaibhav Kapoor and Garima Sawhney from Pristyn Care, Prashant Pitti from EaseMyTrip.com, Asish Mohapatra and Ruchi Kalra from OfBusiness, participated in the funding round.
This is an indication of the level of interest and confidence that other successful entrepreneurs have in Kikibix.
Kikibix was founded in 2022 by Dr Ridhi Kaur. The company offers products made from millet and whole grains such as jowar, ragi, oats, and sattu. These products are available to customers through both online and offline channels, making it easy for them to access healthy and nutritious snacks at any time.
Dr Ridhi Kaur, Founder of Kikibix, said, “Post-pandemic, 78 percent of the Indian population feels the need to shift to healthy snacking, but 50 percent feel the existing snacks are not tasty. Our goal is to make genuinely healthy products with clean ingredients which are also tasty.”
The Indian D2C (Direct-to-Consumer) segment has grown exponentially over the years. According to a report by Shiprocket, it is estimated to become a $60 billion industry by FY27. Kikibix is one of the many startups that are benefiting from this trend, and they have seen tenfold growth in their monthly revenues in just the last six months. This is a testament to the quality of their products and the effectiveness of their omnichannel approach.
Kikibix is not the only D2C startup that has been able to raise funding recently. Off Duty, a Mumbai-based direct-to-consumer apparel brand, recently raised INR 4 crore from revenue-based financier Velocity. Perfora, an oral care startup, also raised Series A funding of $2.5 million (around INR 20.7 crore) led by RPSG Capital Ventures.
Blingg, a D2C platform, raised pre-seed funding of $100,000 (around INR 82.7 lakh) led by Decentralized VC. Pune-based direct-to-consumer personal care brand Zlade also raised $1.5 million (around INR 12.3 crore) in January.
All of these recent funding rounds are an indication of the potential that exists in the D2C space in India, and Kikibix is well-positioned to take advantage of this trend. With the backing of experienced entrepreneurs and investors, Kikibix can continue to innovate and provide healthy and nutritious snacks to its customers.