Serena Williams, a former tennis player and entrepreneur, has teamed up with the content-to-commerce platform The Good Glamm Group to launch her beauty brand, “Wyn Beauty by Serena Williams,” in the US market.
WYN strives for inclusivity in skin tones and will therefore provide makeup products in 91 shades across 10 unique product lines for the face, lips, and eyes categories, the brand announced in a statement.
“As I developed and continued to be active on and off the court, I needed products that I could apply at 7 am before a hectic day of meetings, spending time with my family, making time for the things I love, and still look good at the end of the day,” Williams continued. What I really wanted was makeup that moved with me. The goal of WYN BEAUTY is for individuals to enhance their natural beauty and live in it every day of their lives.
Darpan Sanghvi, the founder of Good Glamm, commented, “It’s an honor to collaborate and embark on this joint venture with Serena, working together to realize her vision for WYN BEAUTY and crafting products that genuinely offer high performance, reflecting her values.”
Last year, actor Akshay Kumar partnered with Good Glamm to introduce a men’s personal care brand. Additionally, the company enlisted Dia Mirza as an investor in BabyChakra.
Continue Exploring: Dia Mirza invests in BabyChakra to promote sustainable parenting and safe baby care products
The Good Glamm Group was established in 2021 through the merger of three brands: MyGlamm, POPxo, and BabyChakra.
Sanghvi launched the D2C brand MyGlamm in 2017, Priyanka Gill founded the digital media platform POPxo in 2013, and Naiyya Saggi established the online parenting startup BabyChakra in 2015.
Since then, The Good Glamm Group has acquired nearly a dozen brands, including ScoopWhoop, Organic Harvest, and Sirona.
According to sources, The Good Glamm Group is in the advanced stages of discussions to secure $70 million in funding for its Series E round, as it prepares for its upcoming initial public offering (IPO) next year. The round is anticipated to involve existing investors along with some new participants. This move is expected to value the group at $1.2 billion, the same valuation as its previous funding round.
Continue Exploring: Good Glamm Group sharpens focus on profitability ahead of anticipated IPO