UN Goodwill Ambassador Dia Mirza has made an investment in BabyChakra, a company specializing in parenting communities and baby care products.
In her capacity, Mirza will spearhead efforts at BabyChakra to integrate sustainable and eco-friendly care practices into their product lines. This initiative aims to ensure the incorporation of natural, dermatologically tested, toxin-free, and allergen-free ingredients while adhering to global safety standards, as stated by the company.
“Dia Mirza’s passion for sustainable and clean care aligns perfectly with our vision of providing the safest and best possible care for mothers and babies. She has been an inspiring and globally respected advocate of all things good, clean label and sustainable and reflects the aspirations of mothers across India for something exponentially better for themselves, their families and the planet,” Naiyya Saggi, Group Co-Founder, Good Glamm Group and CEO, Good Community, said.
Furthermore, Mirza will engage with more than 30 million mothers through the Good Community division, fostering connections, sharing personal narratives, gaining insight into transformations, and offering support to mothers and children nationwide.
“As a new mother, I have experienced the transformative journey of motherhood first-hand. I resonate with BabyChakra’s community-first mission to co-create the safest, cleanest label care for children. I am also inspired by the transparency that BabyChakra has fostered in India for the first time through its National Label Literacy campaign: Label Padho Moms,” actor and UN Goodwill Ambassador Dia Mirza added.
Established in 2015 by Naiyya Saggi, BabyChakra is a direct-to-consumer (D2C) baby care brand that links 39 million mothers and 10,000 doctors across India, delivering them pertinent information and customized content.
In August 2021, the Mumbai-based startup was purchased by the direct-to-consumer cosmetic brand MyGlamm.
In May 2022, the company introduced a series of baby products that are free from phenoxyethanol and artificial fragrances, featuring organic active ingredients. These products were collaboratively developed with input from both mothers and doctors.