The Good Glamm Group, a conglomerate encompassing content creation, commerce, and community, announced its participation as a direct seller in the government-backed Open Network for Digital Commerce (ONDC), according to a press release.

Through its integration with the ONDC Network, The Good Glamm Group seeks to boost its revenue potential by 50 percent and extend its reach to 100 percent more consumers.

Sukhleen Aneja, CEO, Good Brands Co., Good Glamm Group said, “We look forward to leveraging the ONDC Network’s capabilities to enhance our digital reach and provide an exceptional shopping experience to our customers.”

The objective is to establish numerous consumer touchpoints through groundbreaking innovations, while also advancing the expansion of its brand division. This division encompasses The Good Brand Co’s portfolio of brands, including MyGlamm, St.Botanica, Organic Harvest, Sirona Hygiene, and The Moms Co.

Participating in this ecosystem enables D2C brands to leverage a cohesive digital network, connecting them to a wider consumer audience and granting access to state-of-the-art digital and technological resources, as stated in the release.

T Koshy, MD and CEO at ONDC said, “As ONDC Network aims to create a transparent ecommerce ecosystem creating equal opportunities for all, we are happy to see the Good Glamm Group get on board. The Good Glamm Group can now reach a wider customer base nationwide, while offering expanded choices for buyers on the Network.”