Godrej Yummiez, a frozen ready-to-cook product brand operated by Godrej Tyson Foods Limited (GTFL), has collaborated with the Indian Railway Catering and Tourism Corporation (IRCTC) to bring millet patties to the menu of passenger trains.
Launched earlier this year, the Godrej Yummiez Millet Patty has quickly gained favor among households, thanks to its nutritious and delicious qualities, which are derived from millets such as Jowar (Sorghum) and Bajra (Pearl Millet).
The partnership between Godrej Yummiez and IRCTC has resulted in millet patties being added to the breakfast menu on Rajdhani and August Kranti trains plying the Mumbai to Delhi route, making the millet patties more accessible to passengers.
Godrej Yummiez innovatively launched the millet patty as a unique snack option. Utilizing Individual Quick Freeze (IQF) technology, these snacks are meticulously crafted, guaranteeing their freshness without relying on preservatives.
By merging the nutritional advantages of millets, which include their abundant fiber content and vitamins, with a harmonious mix of herbs and spices, these patties present a flavorful and healthful snacking alternative.
“Till recently, the adoption of millets was low due to the perception that they are not tasty and are not easy to cook. This has changed drastically and now every household is embracing the goodness of millets. We supported this adoption by bringing together the nutrition of millets in a ready-to-cook convenient format and launching them in a mass accepted ‘patty’ variant. Godrej Yummiez Millet Patty is a preservative-free snack that symbolizes our commitment to innovation, nutrition, and convenience.” said, Abhay Parnerkar, CEO, Godrej Tyson Foods Limited.
He went on to say, “We are delighted to expand the availability of the delicious Godrej Yummiez millet patty to passengers traveling on Rajdhani and August Kranti trains. IRCTC is a highly esteemed organization known for its extensive railway catering services nationwide. Our exclusive partnership with IRCTC leverages their vast network and expertise in train catering, combined with Godrej Yummiez’s culinary excellence, to create an exceptional millet-based food experience.”
Rajdhani and August Kranti trains are held in high regard within the Indian railway system, celebrated for their exceptional service and memorable culinary offerings.
The partnership between Godrej Yummiez and IRCTC is geared towards increasing awareness about millets, emphasizing their significance even within the expansive railway network.
This collaboration has been initiated as a pilot program on the Mumbai – Delhi – Mumbai routes of Rajdhani and August Kranti trains, providing advantages to numerous passengers traveling through Maharashtra, Gujarat, Rajasthan, and Delhi.
“At IRCTC, we always pledge to provide passengers with quality and tasty food spread. Godrej Yummiez Millet patty on Rajdhani and August Kranti trains taken onboard on a pilot basis reinforces IRCTC’s dedication to offer passengers interesting and delectable millet-based food options. We are proud to introduce this product as a pilot as it supports the vision of mainstreaming millets through IRCTC’s catering operations across the massive Indian railways’ network. We tried and tested the product before serving it to our passengers. We are anticipating positive acceptance of Godrej Yummiez Millet Patty which is a perfect snack that is nutritious and convenient ready-to-cook item.” said, Rahul Himalian, Group General Manager, Indian Railway Catering and Tourism Corporation (Western Zone).
Currently, Godrej Yummiez provides a diverse selection of more than 50 vegetarian and non-vegetarian products.
The Godrej Yummiez Millet Patty is readily available in supermarkets and leading e-commerce platforms across India, with a price tag of INR 180 for 370-gram packs.
The Yummiez Millet Patty is a convenient, ready-to-cook choice that can be prepared by deep-frying, air-frying, or shallow-frying, and served piping hot.