G.O.A.T. Fuel, an energy drink brand headquartered in the United States, has successfully secured $5 million in seed funding through a round led by Stage 1 Fund and Morrison Seger Venture Capital Partners.
Since its launch in 2020, G.O.A.T. Fuel has raised a total of $12 million in funding, with the recent round contributing $5 million. Notable participants in this funding round included previous investors Eddie DeBartolo Jr and Marc Lore, both prominent American businessmen, as well as the brand’s Co-founder, Jerry Rice.
With the newly raised funds, G.O.A.T. Fuel is poised to accelerate its growth trajectory. The primary areas of focus for utilizing the funds include amplifying marketing initiatives, introducing exciting new flavors, and bolstering consumer awareness within the competitive sports energy drink market.
G.O.A.T. Fuel offers a unique beverage lineup that combines cordyceps mushrooms, natural caffeine, green tea, BCAAs (Branched-Chain Amino Acids), and a comprehensive set of 10 essential vitamins. These energy drinks are readily accessible at various retail destinations throughout the United States, including Publix, Target, Walmart, and HEB.
Jaqui Rice Gold, CEO and Co-founder of G.O.A.T. Fuel, said, “We’re grateful to have secured our first-ever institutional round of funding in a space that is becoming increasingly more competitive and despite growing market challenges. Our success in this round is another indication that conviction is building around our brand, and demand is accelerating.”