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HomeNewsDiet snacks are still a niche market; we want to be a...

Diet snacks are still a niche market; we want to be a total foods company: Bikaji Foods MD Deepak Agarwal

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Bikaji Foods is the third largest ethnic snacks company in India, which has a market that is estimated to be worth Rs 1.5 lakh crore. The company just recently got listed, and its stock listing price is 8% higher than its initial public offering price. The manufacturer of traditional Indian sweets and salty snacks is also the company in the Indian organized snacks market that has the second rapidly rising revenue.

According to Deepak Agarwal, the managing director of the recently published company Bikaji Foods, Indian consumers are not very accepting of diet snacks, and the category continues to be a niche market. Bikaji Foods is a manufacturer of diet snacks.

In an exclusive interview for the podcast series The Morning Brief that is produced by Entertainment Tonight (ET), Agarwal said, “We are ready to shift within the next five to ten years if customer demand changes; however, practically speaking, there is not a lot of demand for such products as of right now.”

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