Diageo has introduced an innovative lineup of high-quality ready-to-serve (RTS) cocktails in Great Britain. Dubbed The Cocktail Collection, this fresh trio aims to revolutionize the home drinking experience.
Set for launch in March, the upcoming range will showcase 500ml bottles, accessible in grocery stores and wholesale channels. Additionally, Diageo intends to accommodate various tastes by introducing premium RTD cocktails in 100ml cans, slated to debut in April.
Crafted using Diageo’s renowned brands, the collection presents three distinct options: Johnnie Walker Old Fashioned (20.5% ABV), Tanqueray Negroni (17.5% ABV), and Cîroc Cosmopolitan (17.5% ABV). Each generously portioned bottle contains five servings, ideal for sharing or special occasions.
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Diageo’s newest release perfectly embodies the “drink less, but better” philosophy. Tailored for both newcomers and connoisseurs, these cocktails are easily poured directly from the bottle or can, removing the usual complexities of mixology.
Perfect for elevating any social gathering or intimate gathering, The Cocktail Collection inspires individuals to savor moments with elegance. Its premium packaging showcases sophisticated designs that mirror the essence of each cocktail, promising a memorable visual delight.
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In recent years, the Ready-to-Drink (RTD) category, especially cocktails, has experienced remarkable growth, driven by premium options. With the introduction of this meticulously curated trio of cocktails, Diageo seeks to enable retailers to satisfy the growing demand for top-tier libations enjoyed at home.
Nin Taank, marketing manager RTDs at Diageo GB, said, “We recognise that consumers are still looking to create quality, memorable experiences at home and The Cocktail Collection innovation in GB provides consumers with the means to easily elevate any occasion – whether they are hosting a dinner party, having drinks and nibbles with friends or treating themselves with a partner in the evening. The range is set to revolutionise the way people enjoy drinks at home by providing accessible, premium options – the expertly crafted cocktails mean consumers can pour the perfect serve every time with ease.”
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