Diageo is expanding its range of Crown Royal Canadian whiskies with the introduction of a new single malt.
The beverage giant is introducing the Crown Royal Single Malt Canadian Whisky, a step it described as “disrupting the category.”
Crafted at the Valleyfield Distillery located west of Montreal, Crown Royal Single Malt is distilled solely from 100% malted barley grains.
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Availability and Pricing
The whisky, boasting an ABV of 45%, is accessible throughout the US with a suggested retail price of $54.99. Diageo announced that the whisky is purchasable both in-store and via your preferred online retailers.
Jesse Damashek, Senior Vice President of Diageo’s North American Whiskeys division, remarked, “As pioneers in the whisky industry, we’re revolutionizing the category with this innovative addition – characterized by our trademark smoothness and distinctive Canadian heritage.”
Flavor Profile and Distinctive Characteristics
According to the company, the whisky presents consumers with notes of creamy vanilla and fruity banana upfront, transitioning into flavors of caramel, apple, and baking spices, culminating in a finish highlighted by lingering hints of spice and warm cinnamon.
Diageo states that Crown Royal holds the title of being the “top-selling Canadian whisky brand globally.”
In March, reports indicated that the construction of Diageo’s Crown Royal Canadian whisky distillery in St. Clair Township, Ontario, had yet to commence.
The company initially unveiled its intentions to construct a new facility for the Crown Royal brand in March 2022.
Back then, the company stated that construction was slated to commence later that year and anticipated completion by 2025.
However, as reported by The Sarnia Journal, there were no indications of construction work having commenced at the site in March.
When queried about the project’s status at that time, a spokesperson from Diageo responded in a statement, saying, “We are actively preparing for the construction phase of our new site. Further details regarding the project timeline will be shared at a later date.”
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