In a bid to enhance engagement with consumers, Britannia NutriChoice, a biscuit brand, has introduced NutriPlus, a health-tech app.
The app was developed in partnership with Aktivo Labs and allows users to monitor their health and wellness metrics.
Amit Doshi, the Chief Marketing Officer of Britannia Industries, stated, “Crafted by a distinguished team of doctors and scientists from Aktivo Labs, the NutriPlus app utilizes evidence-based technology and has been designed with the goal of democratizing health monitoring nationwide. Quantified health enables individuals from diverse cultures, languages, and regions to lead prolonged and healthy lives.”
Continue Exploring: Britannia eyes diversification into chocolates, salty snacks, and fresh dairy through joint ventures, unveils aggressive growth strategy
The company stated that the app offers a NutriScore, a single-score indicator based on various parameters, giving users an overview of their health status. Doshi mentioned that this singular health score streamlines health monitoring and provides users with a clear understanding of their wellness journey.
Doshi stated, “Britannia NutriChoice targets the expanding consumer base that actively seeks improved snacking alternatives. Consumers can access the NutriPlus app by scanning a QR code found on various Britannia NutriChoice packs, reaching millions of households across India. We believe in the transformative impact of small, daily choices, and the NutriPlus app represents one such initiative to support millions of Indians in their quest for wellness and enhanced lifestyles. We anticipate it will democratize health monitoring.”
The company also mentioned that the NutriPlus app provides a detailed weekly health evaluation, offering personalized insights to users irrespective of their demographic.
Continue Exploring: Winkin’ Cow and Britannia Bourbon join forces to launch Bourbon shakes
