HomeNewsBritannia eyes diversification into chocolates, salty snacks, and fresh dairy through joint...

Britannia eyes diversification into chocolates, salty snacks, and fresh dairy through joint ventures, unveils aggressive growth strategy

BIRA 91 Taproom

BIRA 91 brings new vibes to Delhi with second taproom at Pacific Mall, Tagore...

Building on t͏he ͏succe͏s͏s of ͏i͏ts ͏fiv͏e͏ existing outl͏et͏s nation͏wide͏, ͏BIRA 91 h͏as͏ pr͏oudly͏͏ opened ͏͏͏its sec͏on͏d͏ Taproom in Delhi.͏͏͏ ͏Sit͏uated in the vibr͏ant͏...

IHCL reports 12% YoY growth in net profit, reaching INR 248 Cr in Q1

Indian Hotels Company Ltd (IHCL), th͏͏͏e ͏o͏perato͏͏͏r of Taj hotels, ha͏s recorde͏d͏ a 12% ͏y͏͏ear-͏͏o͏͏n-year i͏͏ncrea͏s͏͏e͏ ͏in ͏co͏nso͏l͏idated͏ net͏ pr͏͏ofit͏ for Q1͏͏͏ FY͏25, dri͏ven...

Britannia Industries, India’s renowned biscuit maker, is currently exploring potential joint ventures to enter high-margin categories such as chocolates, fresh dairy, and salty snacks, as revealed by Varun Berry, the company’s vice-chairman and managing director.

The maker of Marie Gold and Good Day biscuit brands has enlisted the global consulting firm Bain & Co to prepare an aggressive ‘go-to-market’ project by leveraging data-driven strategies, as informed by Berry.

The Nusli Wadia-owned company is looking to map its target market segments closely for mounting an effective challenge to existing players in the new categories. It will also hire talent to build the sales team, Berry said.

“While our current focus is to pause and consolidate, we remain vigilant for opportunities to fuel portfolio growth,” said Berry, credited with Britannia’s transformation from a biscuit-centric entity to one with a broader product range. He assumed the role of vice-chairman in 2022, after Rajneet Kohli of Domino’s Restaurants was appointed as CEO.

Continue Exploring: Britannia Industries’ Varun Berry acknowledges rural growth slump amid Q3 FY24 results

“Chocolates is a big market but difficult to penetrate and therefore, it will only be through a JV if and when it is possible,” he said. “We are present in multiple categories and want to get them larger before going to others. The go-to-market strategy with the help of Bain will help identify blank spaces more precisely to ensure improved distribution of its products across markets,” he added.

Meanwhile, dismissing market rumours of a stake sale in Britannia to large players or private equity firms, Berry said, “There is no truth to this and absolutely no chance of that happening.”

While aspiring to evolve into a comprehensive food company, Britannia’s current focus lies in expanding its existing categories, including biscuits, cakes, rusks, croissants, energy bars, protein bars, cheese, milkshakes, and yogurt.

“Pause and consolidate is all about ensuring better focus. We are currently going to do that better with scale; about scaling up, for example, cheese is now a INR 100 crore business,” he said.

Britannia’s leading biscuit brands encompass Marie Gold, Tiger, NutriChoice, 50-50, Treat, Pure Magic, Milk Bikis, Bourbon, Nice Time, and Little Hearts.

Continue Exploring: Britannia’s Q3 FY24 net profit slides 40% to INR 932.40 Crore

Latest articles

Teriyaki Madness expands to Lynchburg with new franchise agreement

Amer͏ican re͏staurant chain Teriyaki Madness (TMAD) has ink͏ed a franchise agreement to debut its...

Pernod Ricard’s Brancott Estate teams up with Made for Drink to elevate wine pairings with new crisp varieties

Pernod Ricard's Brancott Estate has teamed up with Made for Drink to͏ craft two...

Birds Eye enters UK chips market with ‘Crispy Chips’

Birds Eye is making its debut in the chips mark͏et with ͏the laun͏ch of...

Freja launches innovative bone broth shake line for convenient, on-the-go nutrition

Freja, a ͏r͏eno͏wn͏ed͏ bone broth bra͏͏nd, has un͏vei͏led its la͏test͏ in͏n͏ovati͏on:͏ Bone Broth Shakes.͏...

Related Articles

Make Diwali unforgettable with the exquisite flavors of Kokomaē Chocolates

As the calendar inches towards the radiant festival of Diwali, hearts are filled with...

DS Group expands Swiss luxury chocolate brand Läderach’s online operations to Mumbai

The DS Group, a distinguished multi-business corporation and prominent FMCG conglomerate, has strategically initiated...

FMCG major Britannia’s Q4 FY23 consolidated net profit surges by 47.5% to INR 557.60 Crore

FMCG major Britannia has been a prominent player in the food industry for many...
× Drop a, Hi?