With Valentine’s Day approaching, Blinkit, the online retailer under Zomato‘s umbrella, has unveiled a fresh feature known as ‘Single Mode,’ aimed at solo shoppers. This novel inclusion enables users to browse through a thoughtfully curated assortment of products tailored to suit individual preferences and requirements for the occasion. Users have the flexibility to toggle the mode on or off to browse the curated selection of products.
With the ‘Single Mode’ feature, users can explore a range of product categories tailored for solo activities, including options for indulging in solo parties, binge-watching sessions, self-care routines, and even personalized gifts for oneself.
On the other hand, disabling the ‘Single Mode’ reveals an array of romantic offerings tailored for couples celebrating the week of love. Blinkit presents an extensive assortment, spanning from classic presents such as flowers and chocolates to carefully curated date suggestions and intimate items. This comprehensive selection aims to assist couples in celebrating the global holiday together.
A fascinating addition within the ‘Plans for One’ segment is the option titled ‘Pray for a good partner’, which offers pooja items for those seeking companionship in the future.
The incorporation of these extra features coincides with a surge in orders leading up to Valentine’s Day, with Blinkit noting increased sales compared to previous years. Albinder Dhindsa, the CEO of the company, expressed contentment with the platform’s capacity to streamline Valentine’s Day gifting, highlighting a notable increase in orders, as reported by News18.
Despite having a smaller revenue base than Zomato, Blinkit has experienced impressive growth in advertising revenue, marked by a significant rise in the number of advertisers on the platform during the October-December (Q3) quarter of the fiscal year 2023-24. The company’s advertising revenue soared by 220 percent year-on-year (YoY), more than doubling Blinkit’s gross order value (GOV), which increased by 103 percent in the same period. Additionally, the number of advertisers surged by 130 percent to 557 in Q3FY24, compared to 242 during the corresponding period the previous year.
As per Blinkit’s senior management, the platform is increasingly becoming the favored choice for advertising among both established and emerging brands in the country, indicating its rising significance in the online retail arena.