HomeNewsBaskin Robbins expands beyond ice cream: Introduces all-day snacking options and new...

Baskin Robbins expands beyond ice cream: Introduces all-day snacking options and new flavors for summer

Baskin Robbins, the American multinational ice cream and cake chain, has broadened its focus from solely offering ice creams as dessert choices to now providing all-day snacking options.

The brand’s latest offerings for the summer feature doublet bars and ice cream funwich. Additionally, they have introduced two new flavors to their range of bite-sized ice creams: caramel biscuit and hazelnut.

“We are thrilled to spearhead the transformation of how consumers savour ice cream, shifting the focus towards snacking and making it the ultimate choice for every occasion,” stated Mohit Khattar, CEO of Graviss Foods Pvt. Ltd., Baskin Robbins’ master franchisee in India and the South Asian region.

Continue Exploring: From scoops to sundaes: Ice cream sales set to soar 15-20% this summer

The newly launched products can be found at all Baskin Robbins outlets, chosen e-commerce platforms, as well as in supermarkets and grocery stores.

Baskin Robbins made its entry into India in 1993 through a partnership with the Graviss Group. The first manufacturing facility outside of North America was established near Pune.

In the fiscal year (FY) 2024, Baskin Robbins achieved a 25% growth across various business-to-business (B2B) and business-to-consumer (B2C) channels.

The company presently runs more than 900 stores in 280 cities throughout India and the South Asian region. It is targeting the goal of launching 1,000 stores by the close of 2024.

Continue Exploring: Hindustan Unilever evaluates options for ice cream business future amid global restructuring by parent company

Latest articles

J&J Snack Foods expands portfolio with acquisition of Thinsters cookie brand

J&J Snack Foods Corp. has completed the acquisition of the Thinsters cookie brand from...

Unilever’s Wall’s expands handheld ice cream range with trio of new products

Unilever's Wall's has unveiled a trio of new products under its Twister, Cornetto, and...

Retail food inflation eases to 8.52% in March 2024 as prices of pulses and oils decline marginally

Retail food inflation eased slightly to 8.52% in March 2024 from 8.66% in the...

Aplós revolutionizes refreshment with new line of functional alcohol-free canned cocktails

Aplós, the beverage brand, has unveiled a series of ready-to-drink alcohol-free cocktails that are...

Related Articles

Meemee’s brings a fresh twist to Mumbai’s dessert scene with tubsters and toasties ice cream selection

Mumbai is abuzz with excitement as Meemee's unveils their latest addition to the dessert...

Eggless Desserts that one can order to complete their meal

Desserts are one of the most important dishes of the meal. A lot of...

Top 10 ice cream parlours in Delhi/NCR you don’t want to miss!

Delhi is known for its diverse food culture and is a heaven for foodies....
× Drop a, Hi?