HomeNewsBaccarose partners with Alexandre.J to bring French perfume elegance to Indian consumers

Baccarose partners with Alexandre.J to bring French perfume elegance to Indian consumers

Mumbai-based luxury beauty brand Baccarose has expanded its fragrance portfolio by introducing Alexandre.J, a prestigious French luxury perfume brand, to the Indian market.

“We are thrilled to launch Alexandre.J Perfumes in India, offering a perfect blend of artistry and accessibility in niche perfumery. This collaboration resonates with the increasing demand for luxury fragrances in India,” said Kadambari Lakhani, director, Baccarose Perfumes & Beauty Products Pvt. Ltd.

As part of this collaboration, Baccarose will present Alexandre.J’s unique collections, including The Collector, Art Deco, and Art Nouveau, to consumers in India.

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“Entering the vibrant and diverse Indian market is an exhilarating moment for Alexandre.J. Our partnership with Baccarose showcases our unwavering dedication to delivering an unparalleled olfactory experience to the Indian consumer,” said Amelie Jabban, visionary Global Brand Director of Alexandre.J.

Launched in France in 2012, Alexandre.J boasts a 100% made-in-France production. Perfumes are meticulously crafted in Honfleur, Normandy, while oil fabrication occurs in Grasse. With a footprint in more than 85 countries, the brand’s reach is extensive.

Founded in 1984 by Hemansu Kotecha, Baccarose asserts its position as a premier distributor of international luxury beauty brands in India. As per the company’s website, it manages a multi-tier distribution network spanning 16 warehouses across the country. Collaborating with prominent retailers such as Sephora, Nykaa, Shopper Stop, and Lifestyle, Baccarose maintains a significant presence in the market.

Baccarose oversees over 5,000 points of sale and handles a portfolio of over 65 brands on prominent e-commerce platforms.

Continue Exploring: French fashion brand Maison Margiela marks its Indian debut in collaboration with Shoppers Stop and L’Oréal International Distribution

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