In a significant move within the retail fashion industry in India, Apparel Group India, a prominent player in the fashion and lifestyle sector, has proudly unveiled Bollywood celebrities Aditya Roy Kapur and Janhvi Kapoor as the brand ambassadors for the upcoming ALDO India collection. Aditya Roy Kapur, the Bollywood heartthrob, adds his star power to ALDO as the latest male brand ambassador, while Janhvi Kapoor continues her association with the brand for the second consecutive year, further enhancing its allure.

Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd said “Apparel Group India is thrilled to welcome Aditya Roy Kapur and Janhvi Kapoor into the ALDO family. Their unique style and magnetic presence perfectly resonate with our brand’s spirit. Together, we’ll embark on a fashionable journey that celebrates individuality and innovation.”

“Apparel Group India’s collaboration with the dynamic duo, Aditya Roy Kapur and Janhvi Kapoor represents a significant milestone in our journey. Their iconic status and fashion-forward personas align seamlessly with ALDO’s commitment to style and excellence. We’re excited to witness this partnership elevate the fashion landscape in India and beyond,” said Tushar Ved, President, Apparel Group India Pvt Ltd.

Aditya Roy Kapur and Janhvi Kapoor, a captivating pair, introduced the eagerly awaited ALDO India’s Festive ’23 Collection, showcasing ALDO’s distinctive PILLOW WALK comfort technology in styles designed for both women and men.