Swiss watch brand Rado eyes remarkable double-digit growth in India, its biggest market, by the end of 2024.
In an interview with ETRetail, Rado’s Global CEO, Adrian Bosshard stated, “We are currently at a high one-digit growing level. And I strongly believe that we will be able to end the year with two-digit growth. That means, after a record year in 2023 we are again able to make a step”
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To meet the expected growth in sales, Rado has taken steps to ensure its products are widely available during festive season, especially Diwali. “We have prepared very efficiently,” said CEO Bosshard. “The biggest challenge is having enough goods to meet the massive demand during this period.”
India emerges as top market for Rado since 2023
Earlier while talking with ETRetail in February 2024, CEO Bosshard shared that Rado’s sales jumped 23% in 2023, with India overtaking China as its top market. He stated, “It’s absolutely clear that we will undertake everything to keep our position in this country. Further, I’m convinced that for the global watch industry, India, in the upcoming years, will take a much more important position.”
Furthermore, he highlighted the brand’s strong loyalty among Indian consumers globally. Bosshard said, “Indian customers are all over the world. We see them buying Rado in Australia, Dubai, Europe, the US, and the UK because they have had a good experience and trust in the Rado brand.”
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As the brand leads the market for watches priced between INR 100,000 and INR 500,000. It is also expanding its reach, with remarkable growth in smaller cities of the country. Recently, Rado unveiled its first duty-free store at Delhi and has an intention to open some more stores in various airports shortly.
