Mumbai’s custom menswear landscape received a contemporary boost as Bombay Shirt Company (BSC), India’s pioneer in made-to-measure shirting, inaugurated its experiential flagship store, ‘The Den’, in Bandra West. Spanning 3,776 square feet across two floors and a mezzanine, the store introduces a lifestyle-oriented approach to retail, blending fashion, leisure, and craftsmanship under one roof.
The Den aims to redefine the customer experience for modern men by offering an immersive and relaxed environment. The store features a dedicated lounge area, artisanal coffee served by Nandan Coffee, and premium grooming services. It also includes exclusive collaborations such as bespoke formal footwear in partnership with Trumpet Shoes. Visitors can explore BSC’s full portfolio, from seasonal ready-to-wear apparel to the brand’s signature custom-made shirts, alongside an extensive range of fabrics. On-site stylists and tailors provide personalized guidance, ensuring precise measurements and tailored fits.
Founded in 2012, Bombay Shirt Company has established itself as a leader in India’s premium shirting segment by combining traditional tailoring techniques with technology-driven fit solutions. The Den represents a strategic evolution of BSC’s retail philosophy, emphasizing community, comfort, and craftsmanship.
Founder Akshay Narvekar highlighted the store’s vision, stating, “The Den is more than a retail space. It’s a sanctuary for the modern Bandra man — a place where bespoke tailoring, style, and lifestyle converge. We wanted to create an environment that celebrates the art of dressing well while offering a relaxed and engaging experience.”
The launch of The Den reinforces BSC’s ambition to expand its footprint in Mumbai’s premium menswear market and set new benchmarks for experiential retail in India. By integrating curated lifestyle elements alongside precision tailoring, BSC is positioning itself at the intersection of fashion, leisure, and personalized service, catering to discerning customers who value both style and substance.
With The Den, Bombay Shirt Company continues to push the boundaries of what a menswear store can offer, combining design, craftsmanship, and experience into a single destination.
