Bollywood actress, Manasi Parekh has been appointed as the brand ambassador of Malabar Gold & Diamonds. She will be the face of the company’s latest campaign, which aims to educate customers on responsible and transparent gold purchasing.
Parekh, who recently won the National Award for Best Actress for her performance in the Gujarati feature film Kutch Express, will represent the brand for the next two years, connecting with both national and international Gujarati audiences.
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The campaign, which has been directed by Viral Shah, a State and National Award-winning filmmaker, showcases Parekh adorned in an exquisite range of Malabar’s jewelry designs. The visuals are set across relatable, everyday scenarios, highlighting the emotional and practical aspects of buying jewelry from a trusted source. Each scene underscores the joy of gifting and the assurance that comes from purchasing jewelry through a transparent and reliable process.
Love how the campaign emphasizes honesty, transparency – Parekh
“I’m thrilled to be part of Malabar Gold & Diamonds’ campaign,” said Parekh. “I love how this campaign emphasizes honesty and transparency, helping people feel confident about the gold they’re buying. Each piece I wore felt special, not just for its beauty but for the trust it symbolizes. I’m proud to contribute to this important narrative, celebrating quality and integrity—values that are close to my heart and, I believe, resonate with so many of us.”
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Further, MP Ahammed, Chairman, Malabar Group, said, “We selected Manasi Parekh for this campaign because of her strong cultural roots in Gujarat, which makes her a perfect ambassador for our brand among Gujarati customers. Her alignment with Malabar Gold & Diamonds’ values of responsibility and authenticity strengthens our message around fair pricing and ethical practices.”
For now, Malabar Group shows its dedication to social responsibility by dedicating 5% of its profits to ESG (Environmental, Social & Governance) efforts. These efforts focus on improving health, providing housing, supporting education, promoting environmental sustainability, ending hunger, and empowering women.
