Kimirica, India’s premium self-care brand, is making a foray into luxury home fragrances, signaling a strategic expansion beyond personal care. The Bengaluru-based brand unveiled a new collection featuring hand-poured soy candles, room sprays, and curated hand caddy sets. Each item is presented in reeded jars, designed to function as both décor pieces and sensory enhancers for modern living spaces.
The move reflects Kimirica’s growing emphasis on blending aesthetics with olfactory sophistication. Rajat Jain, Co-founder and Olfactory Expert, explained that the brand’s entry into home fragrances builds on its expertise in premium perfumery. “Our experience with Eau de Parfums inspired us to extend that sensorial journey into homes. The goal was not just to fill spaces with fragrance but to create pieces that contribute to the visual and emotional character of the environment,” he said.
CEO and Co-founder Mohit Jain emphasized the brand’s intent to elevate the perception of home fragrances. “Traditionally, home scents have been functional and utilitarian. Our vision is to merge design, aroma, and lifestyle. Each product serves as a visual anchor, enriching spaces while remaining personal and inviting,” he noted.
Since its inception in 2012, Kimirica has established a niche with vegan formulations, distinctive scent profiles, and products that combine functionality with aesthetic appeal. The new home fragrance collection represents a continuation of the brand’s philosophy, focusing on creating elevated, immersive experiences for consumers who prioritize both quality and design.
The line is IFRA-certified, reinforcing Kimirica’s commitment to safety and global standards, while aligning with contemporary consumer preferences for ethically crafted, luxury lifestyle products. By entering the home fragrance segment, the company aims to capture a growing market for premium lifestyle offerings in India, extending its brand footprint and reinforcing its position as a curator of sophisticated self-care and home experiences.
This launch positions Kimirica to compete with both international and domestic premium lifestyle brands, marking a significant milestone in the company’s broader strategy to combine sensorial indulgence with elevated design.
