Founded in 2022 by sisters Aditi and Sanya Khandelwal, Kicky & Perky has rapidly carved a niche for itself in the silver jewellery market. Despite being a fully bootstrapped venture, the brand has grown at an impressive pace, gaining recognition for its exquisitely designed earrings and chain pendants—both of which have become bestsellers.
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In FY 2023-24, Kicky & Perky recorded ₹10 crore in total sales, a clear indication of its rising popularity. The brand now has its sights set on a much bigger goal—hitting ₹50 crore in revenue for FY 2024-25. To achieve this ambitious target, the founders have mapped out a focused strategy centered around five key pillars: expansion, customer-first policies, a strong internal culture, investing in talent, and continuous product innovation.
“We believe in delivering not just jewellery but an experience—something that resonates with our customers, team, and stakeholders alike,” say Aditi and Sanya.
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With a growing consumer base and a deep understanding of market trends, Kicky & Perky is well on its way to becoming a major name in India’s D2C jewellery space. As the demand for stylish yet affordable silver jewellery rises, the brand’s commitment to craftsmanship and innovation will be its driving force in the coming years.
