Myntra has named Pramod Adiddam as its new Chief Technology Officer, bringing in a seasoned global technology leader to steer the platform’s engineering and digital architecture as the business scales its fashion, beauty and lifestyle marketplace in India. The appointment comes at a time when the company is deepening its focus on platform reliability, faster innovation cycles and sharper personalisation across customer touchpoints.
In his new role, Adiddam will lead Myntra’s end to end technology charter, covering core commerce systems, data platforms, cloud infrastructure and emerging technology initiatives. The company said his mandate includes strengthening platform resilience to handle peak traffic, improving speed to market for new features and building capabilities that support expanding seller, creator and brand ecosystems.
Adiddam brings over 20 years of experience in building large consumer internet platforms. Prior to joining Myntra, he held senior engineering leadership roles at Google and Instacart, where he worked on high scale marketplace systems, platform engineering and product innovation across multiple geographies. His career includes designing systems that support millions of daily users, managing global teams and driving technology programs linked to revenue growth and customer engagement.
Myntra said the leadership addition adds depth to its technical bench as the platform continues to invest in personalisation, discovery tools and creator led commerce. The company has been expanding its technology investments to support rapid category growth, especially in beauty, which has emerged as one of its fastest growing verticals.
Commenting on the appointment, Myntra CEO Nandita Sinha said the platform’s ability to deliver a smooth and reliable shopping experience at scale is closely tied to the strength of its technology foundations. She added that Adiddam’s experience in running global consumer platforms will support Myntra’s next phase of growth.
Adiddam will report to the CEO and work closely with product, data and business teams to advance Myntra’s long term technology priorities.
