Blinkit, the quick commerce arm of Zomato, has begun testing a large order fleet in the Delhi NCR region. This development comes after Zomato launched a large order fleet for food delivery in April.
Blinkit to expand product offerings in electronics
The large order fleet will enable customers to order larger products, such as geysers, air purifiers, or gaming consoles like PlayStation 5. This move could indicate Blinkit’s plans to expand its product offerings, particularly in consumer electronics, boosting its revenue, as per INC42.
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However, the company’s focus on Blinkit is evident, especially after raising $1 billion from qualified institutional investors (QIB) to strengthen its position amidst intense competition from Swiggy and Zepto.
Notably, Blinkit needs to keep innovating to retain its 40% market share in the highly competitive quick commerce space according to industry experts. Recent entrants, including Flipkart‘s Minute, BigBasket, and Nykaa, have increased competition.
Blinkit introduces EMI for large order, 10-minute delivery for photos
To stay ahead, Blinkit has launched several initiatives, including EMI options for larger order values, the Blinkit Seller Hub to assist brands in listing and selling products, and a 10-minute delivery service for passport photos in the Delhi NCR region.
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According to Zomato’s Q2 FY25 earnings report, Blinkit reported a revenue of INR 1,156 crore, which is double the INR 505 crore from the previous year. They also saw a 23% quarter-over-quarter revenue growth, rising from INR 942 crore. Additionally, Blinkit significantly reduced its adjusted EBITDA loss to INR 8 crore from INR 125 crore year-over-year (YoY).
Meanwhile, Swiggy, which raised $1.3 billion via IPO, and Zepto, which secured nearly $1 billion in funding, are key competitors in the quick commerce space.
