Winkin’ Cow, a beloved milkshake brand in India under the umbrella of Britannia, has announced a partnership with Britannia Bourbon. This collaboration marks a major milestone for both brands. The introduction of Bourbon thick shakes represents a unique blend within Britannia, combining the classic taste of Britannia Bourbon with the creamy indulgence of Winkin’ Cow. This offers consumers a captivating experience that goes beyond conventional offerings.
Recognized for its commitment to innovation and quality, Winkin’ Cow has continuously set new standards since its establishment in 2018. With impressive growth, reaching a revenue of INR 100 crore in FY22, the brand has earned widespread consumer praise for its creamy texture and wide range of flavors. With the launch of Bourbon Shake, Winkin’ Cow is now venturing into a journey of flavor discovery, combining the iconic taste of Britannia Bourbon with its milkshake expertise.
Amit Doshi, Chief Marketing Officer at Britannia Industries Limited, commented, “As we celebrate 70 years of Britannia Bourbon, our collaboration with Winkin’ Cow marks an exciting new phase in Britannia’s journey. This partnership blends two cherished icons, giving birth to the Winkin’ Cow Bourbon Shake—a flavor fusion that sets a new standard for indulgence. Through this joint venture, we strive to not only pay tribute to the heritage of India’s original Britannia Bourbon biscuit but also to innovate and offer unique experiences to our consumers. The Winkin’ Cow Bourbon Shake is a testament to our dedication to quality and taste in every drink, showcasing our inventiveness and skillful craftsmanship.”
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Abhishek Sinha, Chief Business Officer – Dairy and CEO of Britannia Bel Foods Private Limited, remarked, “We are thrilled to unveil the latest addition to the Winkin’ Cow lineup, the Bourbon Shake, an innovation set to transform beverage consumption across the country. This new offering, born from the collaboration of two iconic brands within Britannia, resonates with our mission to provide consumers with more of what they love and strengthen our brand. The rising demand for flavored milk and dairy products in India underscores our dedication to innovation. As trailblazers in blending the authentic Britannia Bourbon flavor into shakes, this launch is especially significant for our brand as it expands our chocolate-flavored range to cater to the increasing demand from chocolate aficionados.”
The Winkin’ Cow Bourbon shake embodies the brand’s commitment to excellence, innovation, and meeting consumer preferences by expertly blending the unique taste of Britannia Bourbon with Winkin’ Cow’s mastery in milkshakes. Designed to captivate a younger audience, it reflects Britannia Winkin’ Cow’s strategic efforts to engage a wider demographic through innovative products.
Available at select stores and exclusively at Reliance outlets among large-format retailers, the Winkin’ Cow Bourbon shake aims to transform the Indian retail beverage scene, providing a delightful treat for consumers across the country.
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