WickedGud, the FMCG brand dedicated to offering healthier food choices in India, has unveiled its newest addition, Cup Noodles. The debut on the retail quick commerce platform Swiggy Instamart marks a notable stride in WickedGud’s commitment to delivering convenient, delectable, and nutritious meals to families, all within a speedy 10-minute delivery window.
In the current retail environment, where Gen Z holds significant sway over household spending choices, mothers frequently encounter the dilemma of balancing nutrition with flavor in meals. WickedGud tackles this challenge head-on by presenting a healthier substitute for conventional pasta, instant noodles, and chips. Their offerings feature fresh, nutrient-packed multi-grain components such as dal, chawal, chana, atta, oats, and jowar.
WickedGud’s Cup Noodles – Convenience Meets Nutrition
WickedGud’s latest Cup Noodles are a standout in the instant food market, embodying the brand’s ethos of “Wicked Taste and Gud Ingredients.” They boast real food components, free from Maida, Palm Oil, and Added MSG, while incorporating whole wheat for nutritional value. Quick to prepare and available in masala and desi-manchow flavors, they offer both convenience and taste. Priced affordably at INR 60 for a 67-70 gram cup, they make healthy eating accessible to all.
Bhuman Dani, the Founder and CEO of WickedGud, said, “We’re delighted to introduce our newest addition, the Cup Noodles range, as part of our ongoing mission to transform Indian kitchens and rid them of unhealthy choices. Packaged foods today are saturated with maida, oil, sugar, and harmful chemicals, loaded with empty calories, carbs, and unpronounceable artificial elements. This reality gave me pause, not only for myself but for my family as well. Recognizing this shared concern spurred me into action. At WickedGud, we’re committed to fostering a culture of ‘habitual indulgence’—providing delectable and convenient options that never compromise on health.”
Actor and Investor Shilpa Shetty chimed in, stating, “Being a working mom, I completely relate to the challenge of sourcing convenient, speedy meal solutions for my family, particularly during busy days. WickedGud’s fresh Cup Noodles are a revelation! They’re not just scrumptious and swift to whip up, but they’re also crafted with genuine, nourishing ingredients that I can rely on. At last, a convenient meal choice that doesn’t sacrifice flavor or healthfulness.”
Continue Exploring: WickedGud secures significant funding as Shilpa Shetty invests INR 2.25 Crore, reinforcing brand presence
Phani Kishan, CEO of Swiggy Instamart, noted, “Swiggy Instamart has become the go-to platform for consumers seeking diverse and nutritious choices, all delivered within 10 minutes. We are continuously striving to expand the range and caliber of health-oriented products on offer. WickedGud’s new lineup of wholesome cup noodles is bound to please health-conscious customers, providing them with guilt-free indulgence. Being available on Instamart ensures that this healthier noodle option reaches users nationwide, keeping them prominently featured in the rapidly expanding quick commerce sector.”
WickedGud strives to empower Indian mothers in offering nutritious meals without any compromises. Through their innovative products, families can savor delicious and convenient meals while prioritizing their health and well-being.
Continue Exploring: WickedGud aims for INR 700 Crore net revenue and INR 100 Crore EBITDA in 7-year plan amid rising demand for health-conscious D2C snacks
