Polish dog-food brand, PsiBufet, has been acquired by UK-based supplier Butternut Box for an undisclosed amount.
Founded in 2016, Butternut Box has expanded its presence throughout Europe, and is currently available in the UK, Ireland, the Netherlands, and Belgium. The acquisition of Polish brand PsiBufet marks the company’s entry into the Polish market. Butternut Box specializes in producing fresh dog food with ingredients of “human quality”.
PsiBufet, established in 2012, also specializes in creating fresh, custom-made dog food.
In a statement, Butternut Box announced that the acquisition of PsiBufet will provide its customers with access to a broader range of products, advanced online customer experience, and better quality fresh food.
According to the company, the acquisition also enables the UK start-up to expand its operations into central and eastern Europe, using Poland as a regional hub for the group’s operations and facilitating further growth throughout Europe.
Kevin Glynn, a Co-founder of Butternut Box, said, “PsiBufet shares our commitment to providing dogs with fresh, wholesome, nutritious meals, and we are excited to bring their expertise and product offerings into our portfolio. This acquisition allows us to scale our operations in Europe and bring the Butternut Box experience to even more dog owners and their beloved dogs.”
Since its establishment, Butternut Box has raised more than £100m ($124.5m) in funding from investors including L Catterton, the private-equity firm established by LVMH, and White Star Capital. In March 2021, the company was certified as a B Corporation, partly due to the launch of its Rudie’s Kitchen fully integrated manufacturing facility.
Piotr Wawrysiuk, Founder and CEO of PsiBufet said, “Butternut Box has been supporting us for over three years. It is not only a capital investor but above all a strategic one, sharing their knowledge and experience. Our companies share a common organisational culture and, above all, a mission: to provide health and happiness to dogs and their humans all over the world. I am pleased that, thanks to the relationship, we will be able to offer customers in Poland the highest quality products.”
In February, Nestlé CFO François-Xavier Roger expressed his skepticism about the financial viability of producing human-grade pet food.
According to the owner of the Purina brand, there is a potential market opportunity for pet food that is of human-grade quality. However, Roger has expressed his skepticism regarding its profitability.
